Pop music can span different cultures and languages reflecting people’s values and ages from their backgrounds and regions. It is important not only in our life but in popular culture. The relationship between pop music and pop music singer is very close, however, singer plays an vital role more than ever. Nowadays music industry can not earn from only selling CDs. The selling point has turned to create singers’ image and to establish their brands. The research will discuss the issue of how to create singers’ images and establish their brands and identifications to achieve the goal of shaping them.Based on the research result, use the scenario analysis to get the future image.