Fan Page has become a marketing tool for company.This research is A study on types of event marketing、resource inputs and marketing effects on fan page.Use participate in observation and content analysis methods for the study.Data processing on the number of messages and likes in different posts and analyzed. Study found that: (1)Different types of event marketing have different marketing effect. And the creative type has the best marketing effect. (2)If the enterprise invested more resources in event marketing to increase the frequency of advertising exposure and the design of post content, it will strengthen the marketing effect.