應用萃智(TRIZ)於企業營運策略之評估研究

The evaluation of business strategyby using TRIZ

翁國星(Kuo-Hsing Weng)

指導教授 ： 葉繼豪

國立臺北科技大學/管理學院/管理學院工業工程與管理EMBA專班/碩士(2012年)

https://doi.org/10.6841/NTUT.2012.00097

摘要

全球產業受經濟景氣的影響產生結構性的變化，台灣企業身處全球化的市場競爭環境，面對嚴峻的經濟景氣、日益式微的產業與沉重的成本壓力，不免造成企業經營上之衝擊與挑戰。而正確且迅速的評估企業營運策略，可提供企業於快速變遷的環境中更具競爭優勢。當企業面臨經營與市場競爭的困境，經營者必須苦思經營之道以尋求突破或轉型，又考量國內產業生態及中國的投資，而必須思考組織營運上(生產部門)必要之存、捨決策，以因應企業的佈局及改善相關的營運問題。本研究係以TRIZ理論為基礎，透過矛盾矩陣及理想性評估等工具，利用TRIZ 39工程參數與TRIZ 40項創新原則，轉換TRIZ管理參數並對應於企業環境，藉以探討應用萃智(TRIZ)之技法於企業營運策略之評估研究。
本研究提供TRIZ於企業營運策略評估之技法與實例，及解決管理衝突矛盾與取捨問題之思考邏輯與架構，同時建置理想性最終結果內涵之定性與定量，使其結果得以讓企業於相關管理策略評斷之用。依據萃智(TRIZ)技法的理想性評估所得之研究結果，生產部門存留之評量結果為27.48分，其產生之成效為59.84%；生產部門捨棄之評量結果為34.54分，其產生之成效為78.80%；管理者可藉由本研究之結果提出可供評估之量化建議，以茲企業於營運策略決策之依據。

關鍵字

TRIZ理論 ； 矛盾矩陣 ； 取捨矛盾 ； 營運策略 ； 理想最終結果

並列摘要

The impact of economic prosperity has led to structural changes in the global industry. In a competitive environment of globalized market, Taiwan companies face with severe economic downturn, declining industries and heavy cost pressures, which inevitably contribute to the impacts and challenges in business operations. A correct and quick assessment of business operating strategies can provide companies with more competitive advantages in a rapidly changing environment. When companies face with dilemma in management and market competition, it is necessary for managers to figure out a management method and to seek for breakthroughs or transformation, in addition to taking consideration of the domestic industry patterns and investment in mainland by thinking over the necessary retention/discard decisions over organizational operations (production department), to cope with operating issues related to business layout and improvement. The study applied TRIZ as the basis and used TRIZ 39 Parameters and TRIZ 40 innovative principles through Contradiction Matrix and Ideal Final result, to convert the TRIZ management parameters corresponding to the business environment, in attempt to discuss the application of TRIZ techniques on the assessment of business operating strategies.
The study offers the techniques and examples of TRIZ in the assessment of business operating strategies and the thinking logics and framework for solving management of conflicts and contradictions as well as the tradeoff issues, while concurrently establishing the quantitative and quantitative context of the Ideal Final Result, so that the results can be used by business in the judgment of relevant management strategies. The results of study on the Ideal Final Result for TRIZ techniques showed that the assessment results of production department retention was 27.48 with 59.84% of efficacy; the assessment results of production department discard was 34.54 with 78.80% of efficacy. The managers can propose quantitative recommendation through the study results as the grounds for companies in business operating strategies.

並列關鍵字

TRIZ Theory ； Contradiction Matrix ； Tradeoff Contradiction ； Operating Strategies ； Idea Final Result (IFR)

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