建構台灣綜合商品零售業之永續性評比機制

Estabishing A Sustainability Evaluation Framework for Retail Sale in Non-specialized Stores in Taiwan

王建智(Jian Jhih Wang)

指導教授 ： 胡憲倫

國立臺北科技大學/工程學院/環境工程與管理研究所/碩士(2012年)

https://doi.org/10.6841/NTUT.2012.00355

摘要

零售業長時間與顧客面對面接觸，是連接生產者與消費者之間的橋梁，能藉由銷售環保產品改善消費者行為及促進永續發展，透過採購行為將大眾意識傳達給上游生產者，因此零售業對社會的永續發展非常重要。本研究主要目的旨在彙整永續性指標、國際零售業永續作為及國內外零售業評分指標，再經由專家問卷確認及業界後試評，提出台灣的綜合商品零售業所適用永續性評比架構。藉由兩階段問卷進行調查，首先應用模糊德爾菲法(Fuzzy Delphi Method, FDM)之專家問卷確認初擬之架構，篩選出35項綜合商品零售業永續性評比架構(包含3構面11項準則35項次準則)。其次進行模糊分析層級程序法(Fuzzy Analytic Hierarchy Process, FAHP)以決定各項永續性評比架構之權重值。研究結果顯示，前五重要之評比項目為「顧客資料保密」(0.115)、「安全購物場所」(0.110)、「營運績效」(0.099)、「財務風險管理」(0.067)及「訂立供應商準則」(0.065)，可知專家學者認為「經濟面」下之顧客關係及達到企業獲利目標是重要的。並透過兩家企業進行試評，確認本研究建立之綜合商品零售業永續性評比架構之適用性。此外，為了讓此一評估架構亦能同時評估賣場及店面的永續性，故提出評比機制調整方式及建議，透過刪減店面不適用之次準則，留下可針對店面進行評比之準則共包含3構面7項準則18項次準則，可適合評比個別店家之永續性。

關鍵字

永續發展 ； 零售業 ； 模糊德爾菲法 ； 模糊分析層級程序法

並列摘要

Retailer industry can has longtime contact and communication with consumers which bridging producers and consumers. It can change consumers’ behavior and contribute to the Sustainable Development by selling environmental friendly products. Hence, the sustainability of retailer industry is important to the sustainable development of society. The purpose of this study is to develop a framework for assessing the sustainability of retailers in Taiwan. Based on an extensive literature review, a sustainability assessment framework related to the retailer industry was first developed. In order to ensure this preliminary CSR framework can really fit the Taiwanese situation, a two-step Fuzzy Delphi Method (FDM) was applied to enable experts to refine this framework with 3dimensions, 9 categories and 35 indicators. And the Fuzzy Analytic Hierarchy Process (FAHP) was then applied to determine the relative importance of each indicator. The results showed that five most important indicators are “Never disclose customer information” (0.115), “Safe Shopping Place” (0.110), “Operation Performance” (0.099), “Financial Risk Management” (0.067) and “Code of Conduct for Suppliers” (0.065). These five indicators are all under economical dimension which indicating customer relationship and makes benefits are important to the general retailers. Finally, the developed assessment framework was tested against one retailer and one convenient chain store for the suitability. The results indicated that this framework is suitable for assessing the sustainability of retailers in Taiwan. Furthermore, in order to have this assessment framewok also can evaluate he sustainability of hypermrts and stores, a new framework which includes 3dimensions, 7 categories and 18 indicators was developed by deleting indicators irrelevant to the hypermrts and stores.

並列關鍵字

Sustainable Development ； General Retailer ； Fuzzy Delphi Method ； Fuzzy Analytic Hierarchy Process

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