網際網路之發展不但是目前重要的趨勢,同時網際網路更成為大眾搜尋資訊之重要工具與來源。本研究以外接式硬碟為例,主要目的在於探討相關類似產品在透過眾多傳播方式運用下,例如:關鍵字搜尋網站、部落格、網路論壇及網路拍賣等方式,是否可與相關產品銷售數據建立一對等之連結之關連性。 本研究採用網路影音行銷廣告導入時間點作為關鍵因素,以該導入時間點進行導入前與導入後之銷售量分析。並透過數據分析判定銷售量與時間之關連性。運用T檢定分析方法,進行相關資料之處理及實驗假說之驗證。 研究結果顯示:運用該行銷方式後,(一)銷售量呈現顯著性成長。(二)網路影音行銷廣告導入後對銷售量成長有顯著影響。 根據本研究從分析結果做出之結論,期望能提供業者與後續研究者作為參考。並作為網路行銷活動時提昇行銷數據之參考依據。
The development of the Internet now is not only an important trend but also becomes major tool and resource for the people searching lots of information in this period. The main purpose is discussing with the similar products by multi- propagation base on external hard-disk research, for example, the way of key-word searching web, Blog, forum, and Internet bid can be related with the selling data of similar products. This study is base on the Implement time of Internet multimedia for the key factor, analysis the sales volume between before and after lead-in. Through data analysis to decide the connection between quantity sold and selling time. By using T test analysis to process the data and verify experimental hypothesis. The research result shows: after using this selling method, 1. volume of sales increase obviously, 2. the connection between the import multimedia advertisement and volume of sales. The conclusion according to this research, I expect it could be the reference for industry and other researcher. And refer to improve the selling number while Internet marketing activity.