目前營建材料採購方式以傳統交易為大宗,傳統營建供應商以實體店面的經營方式販賣營建材料,其經營成本主要是人事成本、店面租金及其他成本等為主要支出費用,交易方式也以電話、傳真機及專員販售為主,導致交易成本過多、交易介面繁雜、時間限制及地區之限制等,無法有效提昇交易效率、開闊新客源及降低交易成本。本研究利用無地區限制、無時間的網路商店經營模式,建構營建材料供應商導入網路商店流程及步驟,協助營建材料供應商導入網路商店之經營模式,其交易對象以企業(Business to Business,B2B)及消費者(Business to Customer,B2C)為範圍,探討網路商店之導入模式。本研究的案例分析以某水泥股份有限公司及某油漆股份有限公司為主,探討其導入網路商店之流程及步驟,評估導入前與導入後的成本及效益比較,並提出導入營建網路商店建議及困難點。
There are many stores in the market of constructional material now. The constructional material companies sell constructional materials in the stores. The sellers and the buyers communicate by telephone, facsimile machine, and salesperson. The mode of store is less efficiency, it doesn’t find new customer and reduce cost of transaction. The e-store overcomes problems in time and area limit. The procedures of e-store are proposed for company of constructional material in the study. The study discusses how to develop e-store for constructional material company. The case studies include A cement corporation and B paint & varnish corporation. Furthermore, the study proposes a procedure for developing an e-store. Finally, the study discusses cost-benefit reslut between stores and e-stores.