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  • 學位論文

台灣大型綜合量販業企業社會責任研究

A Study on Corporate Social Responsibility of Hypermarkets in Taiwan

指導教授 : 胡憲倫

摘要


綜合量販業的影響層面涉及社會、環境及經濟等議題,主要是因為其具有大型化、產品多元化且便宜、連鎖經營、供應鏈體系龐大、勞力密集、與社區生活關係緊密等的特色,在探討綜合量販業對社會衝擊最著名的書「沃爾瑪效應」中曾提及因低價策略而壓縮供應商利潤,造成不是將生產移往工資低的第三世界,就是改做生命週期較短的廉價商品,其背後隱藏著無形的社會及環境成本。 各國之綜合量販業紛紛提出企業社會責任報告書或永續報告書以宣示其改革之決心,反觀台灣情形,國內業者皆未出版企業社會責任報告書或永續報告書或環境報告書等,爰此,本研究利用模糊分析層級程序法(Fuzzy Analytic Hierarchy Process, FAHP)探討及分析消費者與綜合量販業者對執行企業社會責任認知之差異性為何,進而研擬優先策略供參。首先,透過文獻與國內外案例之彙整與分析,整理國際知名綜合量販業因應企業社會責任的策略,將策略概分為經濟、社會及環境三大構面,再依續細分九大面向,為地方經濟、社區參與、員工關係、顧客關係、供應商關係、氣候變遷管理、廢棄物管理、水資源管理及永續性產品,依此架構建置屬於模糊分析層級程序法(FAHP)問卷進行後續問卷。 以消費者觀點視之,最重要的面向依序為「水資源管理」、「永續性產品」、「氣候變遷管理」、「廢棄物管理」、「供應商關係」、「顧客關係」、「員工關係」、「地方經濟」及「社區參與」。 以業者觀點視之,最重要的面向依序為「永續性產品」、「水資源管理」、「氣候變遷管理」、「廢棄物管理」、「顧客關係」、「供應商關係」、「員工關係」、「社區參與」及「地方經濟」。 從上述結果可知,消費者及業者對企業社會責任的看法相近-環境相關議題是最重要的面向,屬社會面向之因素次之,最後才是經濟面向之因素。 在執行企業社會責任的策略制定時,首要之方向應朝環境保護相關議題進行,包括「水資源管理」、「永續性產品」、「氣候變遷管理」及「廢棄物管理」等,並加強「員工關係」、「顧客關係」及「供應商關係」。

並列摘要


The characteristics of hypermarket are large, diversified and cheaper products, chain operations, a huge supply chain system, labor-intensive, community life related. It can progress the community/society or wound, like the the famous book "Wal-Mart Effect" investigated, the low price strategy would reduce profit of provider and result either the factory move to the Third World or to do a shorter life cycle of cheap goods. It may be hidden behind the invisible social and environmental costs. Hypermarkets of the world have concerted action to publish corporate social responsibility or sustainability report, declared its commitment to reform. Based on an extensive literature study, nine orientations were identified. They are: local economy, community involvement, staff relations, customer relations, supplier relations, climate change management, waste management, water resources management and sustainability products. Based on this structure, a questionnaire of Fuzzy Analytic Hierarchy Process (FAHP) is designed for customers and hypermarkets. FAHP technique then was applied to analyze the relative weightings of different strategies and determine the most prioritized strategies of CSR. From customers’ point of view, the important rank for nine orientations were water resources management, sustainability production, climate change management, waste management, customer relations, suppliers relation, staff relations and community involvement and the local economy. From hypermarkets’ point of view, the important rank for nine orientations were sustainability production, Water resources management, climate change management, waste management, customer relations, suppliers relation, staff relations and community involvement and the local economy. From analysis of results, both of customer and hypermarket have approximate conclusion which the important rank for nine orientations is related to issues of environmental protection. For this reason, the primary CSR policy for hypermarket is related to environmental protection, including water resources management, climate change management and waste management; moreover, it should enhance relationship between empolyee, customer and supplier.

參考文獻


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[13]Howard Rothmann Bowen, “Social Responsibilities of the business,” New York: Harper, 1953, pp. 12-13.

被引用紀錄


鄭欣玲(2012)。中國上市公司治理與企業社會責任關聯性之研究〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2012.01154
黃卉庭(2011)。台灣企業綠色環境績效分析及評估模式之研究-以零售業為例〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846%2fTKU.2011.00784

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