促進觀光地圖回遊之設計手法-以彰化縣鹿港鎮觀光區為例

Design Techniques of Tourism Maps for Boosting Re-visiting – A Case of Tourist Attractions in Lukang, Changhua

王信力(Hsin-Li Wang)

指導教授 ： 鄭孟淙

國立臺北科技大學/設計學院/創新設計研究所/碩士(2014年)

https://doi.org/10.6841/NTUT.2014.00519

摘要

過去對於觀光客使用的觀光導覽地圖，多針對地圖的圖面設計或是圖示設計為主，對於觀光導覽地圖能否有效影響觀光客在觀光區裡的活動，並無詳加設計。故本研究以彰化縣鹿港鎮觀光區為例，希望藉由研究觀光客導覽尋路行為找出影響觀光客回遊的因素，並針對發現的問題提出改善，提供未來作為觀光導覽地圖設計的參考。研究顯示結果：1.導覽指標與觀光地圖有一定相關連性，若指標與地圖方向衝突，容易讓使用者誤解。2.一地區的觀光導覽地圖需要統一性。3.導覽系統跟環境的呼應太少，讓使用者不易導覽。4.導覽地圖設置的地點，避免被遮蔽視野。5.對於徒步觀光的遊客們來說，是需要在觀光區裡設置遊客休息區的。經本研究根據實驗觀察和分析得到的結果，建議：1.導覽地圖上增設休息區的圖示，便於遊客們當作中繼站停留歇腳，有助於遊客們在觀光區裡的活動。2.導覽地圖的用料，需要防水耐曬之材質，避免圖紙容易損毀。3.設置導覽地圖的位置需考慮地點和方位。期望在導入重新規劃設計的元素後，可以促進人們在觀光區導覽的方便，提升回遊的效率，增進觀光效益。

關鍵字

導覽地圖 ； 尋路行為 ； 觀光回遊

並列摘要

Studies on tourism maps for tourists have been focused on the design of map layouts or signs and icons on the map. Few studies discussed if tourism maps could effectively influence tourists’ behavior in sightseeing areas. Thus, the present study took tourists attractions in Lukang, Changhua as examples, trying to locate factors leading to tourists’ way-finding behavior. Several suggestions were proposed to solve present questions and to serve as references for future design of tourism maps,
The findings are: 1. Directional signs and tourism maps are related. If the signs are in the opposite direction of maps, users are easily to misunderstand them. 2. Tourism maps in the same area should be unified. 3. The tourism system do not correspond to the actual environment, which makes users feel difficult to have a tour. 4. The setting of tourism maps should not be shielded by the surroundings. 5. For tourists who enjoy walking tours, resting areas should be installed in tourist attractions. Based on the findings and the observation, here are suggestions for future references: 1. Adding icons of resting areas on tourism maps will help tourists to find relay stations and take a rest and enhance their activities in the area. 2. The material for tourism maps should be waterproof and of high lightfastness, preventing the maps from being damaged. 3. The setting of tourism maps should take the location and direction into consideration. The researcher introduced the elements for redesigning and hope the maps can assist people travel in the attractions more conveniently, and thus boost the re-visiting rate and tourism income.

並列關鍵字

tourism maps ； way-fiinding ； tourism re-visiting

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