以消費者行為理論探討台北市都市更新地區居住滿意度之研究

Research of Residence Satisfaction Based on Consumer Behavior of Urban Regeneration in Taipei

陳皇元(Huang-Yuan Chen)

指導教授 ： 宋立垚

國立臺北科技大學/設計學院/建築與都市設計研究所/碩士(2009年)

https://doi.org/10.6841/NTUT.2009.00385

摘要

本研究旨在探討都市更新後重建房屋內居民的居住滿意度。本研究以消費者行為意向為基礎，探索消費者行為意向與居住滿意度間的關聯性，經由文獻彙整影響居住滿意度的因素有：住宅偏好、顧客價值、顧客服務等三大面向及十種構面，以此歸納出相關因素。透過用後評估使用原則，量化衡量居住滿意度的相關因素，進行實證分析。經實證結果發現，在居民屬性上，更新地區居民類型以居住時間五年以下之新住戶及居住時間三十年以上的原住戶為主。而更新房屋儼然變相成為購屋者或換屋者的考量因素之一。在住宅偏好上，住宅、學校距離、房屋採光與停車位配給，為衡量居住滿意度最重要的指標。在顧客價值上，環境景觀改善與生活環境品質提升，亦能提升價值性。而更新後房價上漲則是居民最滿意的價值因素，同時亦能產生居住滿意度。在顧客服務上，服務內容對更新地區居住時間較長者而言，居住時間越長者，其服務滿意度越高。在相關性研究上，本研究證實在住宅偏好、顧客價值與顧客服務三面向之間，對居住滿意度影響上具有正向相關性。希冀以此作為公部門與私部門等相關都市更新事業決策者，在決策與監督上的參考依據，有助未來更新事業的推動與實行。

關鍵字

消費者行為 ； 居住滿意度 ； 居住品質 ； 都市更新 ； 用後評估

並列摘要

The purpose of this research is to discuss the residents’ satisfaction toward the reconstruction of the houses after urban renewing. This research is based on the stand of consumer behavior. It discusses relativity of intention in consumer behavior and residents’ satisfaction. According to the resources of this paper, the factors affecting the residents’ satisfaction are: residential features, customer values, customer service and etc. With the three main factors are 10 other minor factors that correlate with each other. Through the Post Occupancy Evaluation, the factors affecting the resident satisfaction will be put in quantitative statistics for further in-depth analysis. The results show that in the urban renewed areas, whether it being new tenants that have been staying for less than 5 years or old tenants that have lived for more than 30 years, it is the local residents that majorly live here. Moreover, the urban renewing of the resident is considered one of the factors under consideration to new or old owners. The most important factors that increases the resident satisfaction are distance from resident to the school, lighting inside the resident, parking spaces provided. As for customer value, the improvement on environment landscape and the promoting of healthy life living also upgrades the value. The surging price of the real estate is a crucial factor for the residents’ estate value to increase, which also produces residents’ satisfaction. With regards to customer service, the longer the stay of a resident in a urban renewed area, the higher satisfaction is given to the service provided. This research proves that residential features, customer value and customer service result in high positive connection in resident satisfaction. This research is a reference for both the public and private sectors related to urban planning and development. In the near future, this research can be a reference for policy-makers before implementing any renewal projects.

並列關鍵字

Consumer Behavior ； Residential Satisfaction ； Residential Quality ； Urban Regeneration ； Post Occupancy Evaluation

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