商業智慧系統之建置–以通信網路業某上市公司為例

當企業完成企業資源規劃系統之建置後，企業日常交易資料已經相當完備。但是大量資料的累積，所產生的龐大的決策價值，將是企業下一步所要深思、掘取轉而提昇競爭力之所在。就以往ERP系統而言，操作者多屬於執行面員工，主要是強調記錄原始資料、產出特定報表與基礎資料的查詢。相較於中階與高階管理者，在面對決策前所需要的各項詳細的資料分析，再用以往的制式報表，已經無法滿足。尤其在繁瑣的細節理，往往限制其取得相關動態資訊的能力，讓管理者在面臨決策時，無法從茫茫的資料汪洋中，取得各種有用的內部與甚至於外部資訊。為彌補企業資源規劃系統，在決策與分析方面的不足，而商業智慧的導入，可在既有系統架構下，依照企業本身的需求，藉由線上分析處理（OLAP）提供即時、正確的決策資源參考。在現今多變的市場上，企業想要在此競爭激烈的市場上勝出，決策上的速度，與反應時間的效率的重要性，已經無庸置疑，無法立即取得所需的有用資訊，讓管理者在定決策時，經常依據過往的經驗，做出了”直覺式”的判斷，而這樣的決策往往可能對於企業組織，造成不必要的成本與時間的浪費。普及商業智慧此一概念，讓全公司一起動員，特別是最高層管理者的支持，來尋找專屬於公司自己的商業智慧，並讓更多的員工提高對商業智慧的認識，進而去瞭解商業智慧的價值。利用潛藏在各部門、各營運流程中的大量資料，與已建置資訊系統（如 ERP）的整合、透過有效率的方法去蕪存菁，成為可供決策參考的有用資訊，而線上分析處理（OLAP）的精準分析與快速回應的預測能力，正是可以迅速制定正確決策的基礎與最佳的後援，轉化成為經營智慧用以成為調整營運策略方針的輔助工具。

關鍵字

商業智慧； OLAP ；線上分析處理

並列摘要

While the enterprise completed the resource scheme system, the daily business data is established. However the enterprise will need to consider the policy value created by the accumulation of massive data, and discover to rise the competition. As ERP system is concerned, the operator is the employee, whose work is recording the original data, producing the specific papers and inquiring the basic data.However the mid-level or high-level managers are not satisfied with the data analysis shown on the out-of-date paper forms. The managers are limited to get the relevant motive information from the detailed data. They are unable to obtain the useful inside information even the outside information while making the decision. In order to make up the insufficiency of decision and analysis, the introduce of commercial intelligence can provide timely and accurate resource through OLAP based on the enterprise’s need. In such a diverse and competing market, the speedy dicision and efficiency are the keys for the enterprise to get the first place. Otherwise the managers would make a decision on their instinct according to the past experience, which result in the time waste and the unnecessary cost for the enterprise. Promoing the concept of commercial intelligence requires the whole company’s action, especially the support from the highest-level managers in order to search for the company’s own commercial intelligence. Therefore, more and more employees will enhance the knowledge of commercial intelligence and then realize its value. Taking the advantage of massive information hidden in each department and working procedure and integrating with the existing data systerm （ex. ERP） will create useful information for the managers to make decisions. OLAP’s accurate analysis and fast reaction will help the managers to make correct decision quickly and provide the best back-up. It becomes the tool for the manager to adjust the future business policies.

並列關鍵字

Business intelligence ； OLAP ； On-line analytical processing

參考文獻

[6]沈兆陽，資料倉儲與Analysis Services： SQL Server 2000 的OLAP 解決方案。台北市：文魁資訊，2001。

[18]A. Datta and H. Thomas, “The cube data model： a conceptual model and algebra for on-line analytical processing in data warehouses,” Decision Support Systems, vol.27, 1999, pp.289-301.

[19]Almeida, Maria Sueli, Missao Ishikawa, Joerg Reinschmidt, Torsten Roeber, “Getting Started with Data Warehouse and Business Intelligence”, IBM Corp. 1999.

[20]Bingi, Prasad, Sharma, Maneesh K., Godla and Jayanth, K. “Critical Issues Affecting an ERP Implementation,” Information Systems Management, Summer , 1999, pp. 7-14.

[22]Surajit Chaudhuri, Umeshwar Dayal, “An overview of data warehousing and OLAP technology,” ACM SIGMOD Record, Volume 26, Issue 1, 1997, pp： 65-74.

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商業智慧系統之建置–以通信網路業某上市公司為例

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