百貨商場標示設備之調查研究 新舊標示認知差異與環境視覺干擾影響

A Study of the Sign Facility of Department Stores Cognitive Difference between New and Old Signs and Impact of Environmental and Visual Interference

林美琴(Mei-Qin, Lin)

指導教授 ： 林裕昌

國立臺北科技大學/設計學院/建築與都市設計研究所/碩士(2006年)

摘要

本研究主要欲瞭解火災發生時，在非火災的樓層情境下（室內燈亮著的狀況），內部人員如何利用建築物內部所提供的訊息進行避難。依據實際調查發現，目前國內商場中的標示設備，可能有同時有新、舊標示設備同時使用的情況，而百貨商場中各樓層不同用途空間，其裝修擺設也有所不同，對標示設備亦造成若干的干擾。因此本研究的目的如下：
一、瞭解百貨商場內人員對於新舊、標示設備的認知程度
二、.各種不同用途空間的樓層裝修與擺設，對於標示設備之視覺干擾
三、CNS10207所規定之新標示設備滿意度調查
研究結論顯示：
一、新、舊標示設備認知：（一）舊標示設備的認知程度優於新標示設備；
（二）員工對於新舊標示設備的認知程度均優於顧客；（三）專業背景的人對於新標示設備的認知優於非專業背景的人；（四）六十歲以上的人對於舊標示設備的認知能力較差；（五）到商場的次數越頻繁的人，對新標示設備的認之越佳
二、各類不同用途空間之干擾：其中高架櫃與櫥窗的影響、其它垂掛物的影響、周圍燈光的影響、背景顏色的影響、設置位置的影響等五項因子，是影響標示設備可視性的主要因素，故建議日後裝修百貨商場應考量此五大因子。
三、新標示設備滿意度分析：由統計的結果顯示，標示設備的色彩、亮度與方向的指引的圖像表示，受到大多數人的認同；而對於標示設備中文字的大小與圖像說明較難以讓大多數的人滿意。

關鍵字

標示設備 ； 百貨商場 ； 視覺認知 ； 視覺干擾

並列摘要

The main purpose of this study is to explore how during a fire internal staffs on non-fire-affected floors (the light is on) conduct fire evacuation in accordance with information from within the building. Field investigation reveals that new and old sign facilities may be in use at the same time in local department stores. That the layouts and arrangements of different floors of a department store are different also interfere with the sign facilities. The objectives of this study, therefore, are as follows:
1. To explore the degree to which department store employees understand the new and old sign facilities.
2. The visual interference of different floor layouts and arrangements with sign facilities.
3. To conduct the new sign facility satisfaction survey in accordance with the requirement of CNS10207.
Research conclusions indicate:
1. Understanding of new and old sign facilities: (1) Understanding of old sign facilities is better than that of new sign facilities; (2) Employees’ understanding of both new and old sign facilities is superior to that of customers; (3) Professionals’ understanding of new sign facilities is superior to that of non-professionals; (4) The ability of people aged 60 and over to understand old sign facilities is poorer; (5) The more frequently people visit the department store, the better they understand the new sign facilities.
2. Disturbance of space of different purposes: Among others the following five factors are the main elements that affect the visibility of sign facilities: the influence of high racks and showcases, the influence of hanging objects, the influence of surrounding lights, the influence of background colors, and the influence of the mounting position. It is, therefore, recommended that future decoration of department stores should be based on consideration of these five main factors.
3. New sign facility satisfaction analysis: Statistical results indicate that most people approve the color, lightness and icon-indicated direction of the sign facilities and that most people are dissatisfied with the size of the Chinese words and icon illustration that appear on the sign facilities.

並列關鍵字

Sign facility ； department store ； visual cognition ； visual interference

參考文獻

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參考文獻