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  • 學位論文

繪本應用於生活用品之創作-以幾米繪本為例

Creations of Daily-Used Products-A Case Study of Jimmy’s Drawing Books

指導教授 : 陳殿禮

摘要


本文主旨在將幾米繪本文化符碼應用於生活用品設計之創作,首先透過內容分析法、焦點團體法解析繪本,並運用符號學之符號具與符號義分析幾米繪本中文化符碼,其次,彙整相關資料依照文獻,探討墨色國際品牌經營之藝術授權商品與文化商品設計模式,建構具科學化之幾米繪本文化符碼與繪本文化商品設計模式,並以符號學之理論為基礎,再以腦力激盪法進行驗證設計與設計創作。 設計創作運用符號學層次肖像符號(Icon)至指示符號(Index)再至象徵符號(Symbol)層次,即為具象轉化抽象,應用幾米繪本文化符碼置入餐桌上的生活用品;其肖像符號層次,以「粉紅鳥」陶瓷餐盤為設計創作,直接以繪本中圖像應用設計創作,轉化置入文化商品容易識別文化符碼;肖像符號至指示符號層次,以「遇見月亮」陶瓷餐盤為設計創作,則為轉化置入文化商品與文化符碼間關聯,須加以聯想與說明;而肖像符號至指示符號再至象徵符號層次,則以「星空」紅銅琺瑯小碟為設計創作,轉化置入文化商品與文化符碼間關聯須說明與學習,並經過約定俗成,才能了解它所代表的意義與識別。藉由以幾米繪本中分析出符碼與深層意涵,以不同載體與造形、色彩、材質應用轉述承載作品的意涵,傳達所要表達的設計意念,而增添繪本與文化商品連結的意涵和價值,設計創作出具屬於台灣獨特幾米文化的生活用品。

並列摘要


This thesis is to adopt the cultural codes in Jimmy’s Drawing Books for the creations of daily-life-use articles. First of all, analyze Jimmy’s Drawing Books via the methods of Content Analysis and Focus Group, and analyze cultural codes extracted based on the Signfifier and Signified of Semiotic. In the other hand, gather related documents according to the method of Content Analysis and explore the design models of cultural creation and authorized artistic articles managed by Jimmy spa. Through above mentioned activities, the cultural codes extracted from Jimmy’s Drawing Books and design models of cultural commodities can be constructed scientifically. Verified designs and creations are proceed based on the theorems of Semiotic and brainstorming. The derivation of creations starts from Icon. After extraction of meanings behind Icon, Index will be delivered. Finally, the Symbol for physical design will be generated. Above derivation will turn physical to abstract. Implanting the extracted cultural codes of Jimmy’s Drawing Books in the daily-life-use articles on dining table is to adopt image directly from drawing book. Direct adoption makes these cultural codes easily identified. The “Pink Bird” ceramic dinner plate is an example to understand direct adoption. “Meeting the Moon” dinner plate has gone through derivation from Icon to Index. It would require specific explanations and associations to understand the connection between cultural commodities and cultural codes implanted. “Starry Sky” reddish cooper enamel dish is an example to understand how to deliver the Symbol through Index and Icon. In between, the connection of implanted commodity and cultural codes needs to be explained and learned. It is established by usage to understand the meanings and identification. The extraction of codes and ideas hidden deeply in jimmy’s Drawing Books carried by various combination of carriers, appearance, color, and substrates will enable me to express ideas of design. The design will make the linkages between cultural commodities and drawing books more meaningful and value-added. This enhancement will enable us to create the daily-use-articles with unique characters of Taiwan and Jimmy’s Drawing Books.

參考文獻


9. 張露心. (2007). 文化品牌之建立及文化創意產業行銷模式之初探-以幾米繪本爲例. 設計與環境學報(8), 21-30.
14. 葉茉俐、林伯賢、徐啟賢. (2011). 詩詞形神轉化的文化創意設計應用. 設計學報, 4(16), 91-105.
2. 王鴻祥、洪瑞璘. (2011). 文創商品的隱喻設計模式. 設計學報, 4(16), 35-55.
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17. 衛萬里. (2011). 無形文化符碼於商品設計程序之應用-以臺灣閩南鬼神諺語為例. 設計學報, 3(16), 69-93.

被引用紀錄


吳悅辰(2017)。走進童話中的奇幻世界 愛麗絲夢遊奇境二次創作 瘋帽之家特展〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840%2fcycu201700692

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