- 學位論文
公平貿易對於 消費者咖啡購買意願、知覺風險及知覺價值之影響：以品牌權益為調節因子
The effects of fair trade on consumers’ purchase intention, perceived risk and perceived value of coffee: Using brand equity as a moderator
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延伸閱讀
- Quang, H. N. (2012). 咖啡品牌權益、品牌偏好對購買意願影響之研究-以來源國形象與產品知識為干擾變數 [master's thesis, National Formosa University]. Airiti Library. https://doi.org/10.6827/NFU.2012.00019
- 朱利侒（2017）。廣告訴求,消費者生態環境承諾程度在公平貿易知識以及購買意願上之影響-以公平貿易咖啡豆為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0002-1709201722085700
- 劉彥廷（2014）。品牌形象及包裝設計對購買意願影響－以包裝咖啡為例〔碩士論文，淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2014.00262
- 吳旗勝（2012）。影響有機咖啡購買意願之因素探討〔碩士論文，元智大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0009-2801201415013181
- Chantanhaphong, T. (2015). The effect of Country of Brand and Country of Manufacture on International Consumers: Ethnocentrism and user experiences as moderators [master's thesis, Tamkang University]. Airiti Library. https://doi.org/10.6846/TKU.2015.00889