電子商務學程與產業需求間符合性之比較分析

A Comparative Fit-Gap Analysis of E-Business Curricula vs. Industry Need

張芳凱(Fang-Kai Chang)

指導教授 ： 李有仁

元智大學/資訊學院/資訊管理學系/碩士(2005年)

摘要

今日，世界經濟已經從達康的泡沫與千禧年危機中快速的復甦。許多組織著手重新分配資訊科技的資源到關鍵性的商業領域，並且嘗試有效的利用已經存在的系統，例如：導入SCM（Supply Chain Management，供應鏈管理）和ERP（Enterprise Resource Planning，企業資源規劃）來與上游的供應商和下游的客戶緊密連結，採用EAI（Enterprise Application Integration，企業應用整合）來整合分散的個別系統、發展行動商務來與終端用戶接觸。因此電子商務正在改變著組織基本的運作方式。
在網際網路泡沫化後許多研究者發現，電子商務課程似乎逐漸的衰退，並且紛紛質疑學校所開課的電子商務課程是否新瓶裝舊酒？然而，我們認為在新經濟的環境之下使用與舊經濟相同的技能來從事相同的工作是行不通的。或許，有不少人對於新經濟依舊存在著懷疑，但是電子商務的存在卻不容置疑，電子商務專業人才也依舊供不應求。
本研究調查了美國頂尖商學院與台灣大專院校的電子商務課程來了解電子商務專業人才的供給面。另一方面，我們透過搜尋美國與台灣最熱門的人力仲介網站，來確認電子商務專業人才的需求。接著，我們將研究結果與早先其他學者的研究相比較，並探討電子商務課程的興衰與電子商務技能需求的變化。最後，我們針對縮短產業界與學術界間之差異而提出一序列課程之建議。

關鍵字

電子商務學程 ； 電子商務教學 ； 電子商務職業類型

並列摘要

Today, the world economy is marking a quick recovery from dot-com burst and year-2000 crisis. Many organizations commence to relocate their ICT (information and communication technology) resource to key business functions and try to lever their existing ICT assets. For instance, introducing supply chain management and enterprise resource planning systems to tightly connect the suppliers and consumers is now commonplace. Adopting EAI (Enterprise Application Integration) for integrate distributed systems and developing mobile commerce to touch the end customer, electronic business (e-business) is changing the fundamental ways of how organizations operate.
Recently, some researchers found e-business programs be declining and challenged as old wine in new bottles. Hence, we can no longer use the same skills and do the same tasks in the new economy. E-business is here to stay; the demand for e-business professionals in industries seems still insatiable.
This study investigates the top business schools in the United States, and top e-business programs in Taiwan to understand the supplies of e-business professionals. On the other hand, it searches the popular job placement Web sites in the United States and Taiwan to identify the demands for e-business professionals. We then compare our findings with previously researches to discover the rise or fall of e-business programs and the changing skill requirements. Finally, we suggest a series of courses to bridge the gaps between the industry and the academia.

並列關鍵字

E-business curriculum ； E-business education ； E-business job categories

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