搭售行為在寬頻整合服務產業的競爭規範

An Overview of Tying Law and Policy in the Broadband Service Industry

蘇俊杰(Su Chun Chieh)

指導教授 ： 王郁琦

元智大學/資訊學院/資訊社會學研究所/碩士(2004年)

摘要

本研究針對寬頻整合服務產業的成型及相關規範與爭議進行說明，了解現階段寬頻整合服務產業的型態及適切的管制方針，並整理我國及美國對於搭售行為的處理原則與相關案例分析，探討具備科技整合特質的搭售行為在管制上的適宜性。本研究認為寬頻整合服務產業目前尚處於發展初期，應正視科技整合對於創新改革在競爭過程中的重要性，當業者所提供的搭售產品組合若為科技搭售下的組合產品，在現階段應屬有正當理由，能夠節省成本或提升效率，不應被視為違法搭售；但若業者並非藉由科技匯流的特質對於服務類別進行整合，而僅是基於策略聯盟或者透過合併、購併、新設分支事業等方式跨業經營，藉由搭售策略提供包裹式的整合服務，造就類似於寬頻整合服務提供的效果時，則仍應回歸基礎對於違法搭售的判斷，並無正當理由的存在。

關鍵字

搭售行為 ； 寬頻 ； 科技整合 ； 匯流 ； 競爭規範 ； 產品組合

並列摘要

The term “tying” as it is used in the broadband service industry refers to the combining of two or more products or services over a single broadband network. The growing convergence of the telecommunication, computing and entertainment industries has made tying arrangements very popular in the broadband service market.
Tying is generally considered to benefit both consumers and sellers. Antitrust courts, however, have in some cases prohibited the practice on the basis that tying leverages market power from the tying to the tied products or services. Academicians argue that tying can provide convenience and lower transaction costs for consumers. The debate between the courts and academia on the issue of tying is far from resolved.
Some Antitrust courts have found that another form of tying, called technological tying, is permissible as long as the tying achieves some technologically beneficial result and does not impede competition. This position may eventually be applied across the board to all cases of technological tying.
In conclusion, regulations should be made to improve the market mechanisms, and broadband services could be provided through technological tying approach facilitated by the digital revolution.

並列關鍵字

Tying arrangement ； Broadband ； Technological integration ； Convergence ； Competition regulation ； Bundle