夥伴關係對企業採用電子市集之影響

The Impact of Partnership on the Adoption of e-Marketplace

呂科政(Ko-Cheng Lu)

指導教授 ： 林耀欽

元智大學/資訊學院/資訊管理學系/碩士(2002年)

摘要

電子市集一開始雖發展迅速，但普遍未能成功發展達到期望，事實上，許多企業已發現線上企業間電子商務的實質利益不是來自交易，而是來自資訊分享與資訊的快速取得，電子市集可能改變買賣雙方間的合作關係，企業與交易夥伴間存在著某種程度的信任關係，在交易活動改變的情況之下，資訊分享與信任關係，對企業採用電子市集意願可能有所影響，本文針對化學品製造及其相關產業為對象，從資訊分享與信任關係所形成夥伴關係的角度上，對企業採用電子市集意願做深入的探討。
研究結果發現，資訊分享與信任關係都會影響企業採用電子市集意願，由資訊分享與信任關係配適而成的夥伴類型中，協同合作型與分享導向型的夥伴關係程度對企業採用電子市集有正向影響；而信任導向型與一般交易型的夥伴關係程度對企業採用電子市集無正向影響。未來的電子商務逐漸走向協同合作模式，要達到企業間透過電子商務協同合作模式下之運作，除了技術面、環境面外，企業間彼此是否信任？是否願意做到資訊分享？這是值得重視的關鍵議題，因為那足以影響企業間在電子商務上協同合作的成敗。

關鍵字

夥伴關係 ； 資訊分享 ； 信任 ； 電子市集

並列摘要

Since it began the e-marketplace has developed rapidly, but it has generally not been able to succeed to the point of meeting all expectations. In fact, many businesses have already discovered that the substantial benefits from on-line B2B e-commerce do not come from the transactions themselves and instead come from information sharing and rapid access to information. The e-marketplace may change the cooperative relationships between buyers and sellers. Between a business and its trading partner there exists a relationship based on a certain degree of trust. In a situation where commercial activities are changing, information sharing and trust may have an impact on the intention of businesses to adopt the e-marketplace. This thesis focuses on chemical manufacturing and related industries, and─from the perspective of the partnership formed through information sharing and trust relationships─the intention of businesses to adopt the e-marketplace will be investigated in depth.
From the research results we discovered that both information sharing and trust relationships impact the intention of businesses to adopt the e-marketplace. Of the types of partnership formed from appropriately matched information sharing and trust relationships, partnership at the level of the collaboration type and the sharing orientation type had a positive impact on the adoption of e-marketplace, and partnership on the level of the trust orientation type and the ordinary commercial type did not have a positive impact on the adoption of e-marketplace. In the future, e-commerce will gradually move towards a collaboration model. If businesses wish to operate under a model where they collaborate through e-commerce, then, in addition to technology and environment, is there trust? Are they willing to share information? These are key issues that are worth consideration, for they are enough to impact the success or failure of B2B e-commercial collaboration.

並列關鍵字

partnership ； information sharing ； trust ； e-marketplace

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