近年來拜個人電腦及消費性電子產品的熱銷,全球類比IC市場規模呈現持續穩健成長趨勢。台灣類比IC市場規模雖然佔其中比例不高,且發展相關產品研發的腳步較美日等類比IC大廠來的晚,但憑藉著台灣擁有全世界最龐大的系統產品代工優勢,台灣類比IC設計業者靠著長時間與台灣系統廠商合作研發相關類比產品,並提供在地化服務與低價策略持續搶攻市場,因此,亦造就台灣類比IC產業連續五年穩定兩位數以上的高成長動能。 在市場均一致看好類比IC設計前景,且陸續許多新創類比IC設計公司競相成立欲搶佔市場,雖然如此,成功且具規模的台灣類比IC設計公司仍屬鳳毛麟角。這些新創及目前仍戮力於生存競爭之類比設計業者,將如何運用企業有限資源獲致企業成長及獲利,係本研究之目的。 本研究以台灣類比IC設計公司為研究對象,透過『專家訪談』及『層級分析法』確認台灣類比設計公司之關鍵成功因素,並利用價值鏈來分析台灣類比IC設計公司的企業價值活動。 由本研究分析的結果得知,類比IC設計公司之關鍵成功因素共有四項,依序為『顧客滿意』、『人才團隊』、『多元化產品』與『資源整合』;此結果期盼供新創或計畫進入類比IC設計之業者作為企業資源分配與經營策略之參考。
Riding the momentum of continued strong demand growth for personal computers and consumer electronics devices in the recent years, the sales of semiconductors for analog chips roses at a steady pace. Although the analog semiconductor market in Taiwan is not quite big and its related industry development is also behind the major country like USA and Japan. Rely on the advantage of OEM & ODM relationship, analog IC providers to collaborate with them with a lower price and prompt service locally and grab a substantial business gradually. Hence, analog IC industry in Taiwan continues growing strongly with double digits in 5 consecutive years. Anticipate a bright foreground of analog IC design and bunch of start-ups established to grab market recently. Even thought, there is very few analog IC design firms can lead the market with success in terms of business scale and competence. Most of them are still struggling on a survival from the competitive and bloody market. The purpose of this research is to study how analog IC design firms in Taiwan makes growing and profitable with a limited resource. This research targets on Taiwan analog design firms and using a deep interview with a group of experts and AHP (Analytic Hierarchy Process) to verify its KSF (Key Success Factors). Furthermore, using Value Chain to define its internal value activity. From the research results, Four KSFs were selected in a consensus to provide analog design firms about resource allocation and business strategy. They are listed in a priority sequence as following:『Customer Satisfaction』、 『Talent Teams』、『Broad of Product Portfolio』and 『Resource Integration』.
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