開放式創新、主導邏輯與企業創投：一個複製策略過程的個案

Open Innovation, Dominant Logic and Corporate Venturing: A Case of Replication Strategy Process

魏敏惠(Min-Hui Wei)

指導教授 ： 劉恒逸

元智大學/管理學院/國際企業學系/碩士(2009年)

摘要

創業被視為是一種創造報酬的過程，在此過程中發現、辨識及開發市場機會，重新利用資源發展新產品或開拓新市場，進而產生新的財富並成立公司或組織。在許多創業研究中，將創業分為個人創業及企業創業。公司透過企業內部創業，為公司帶來利潤與進入新的市場。創業的本質在於創新，我們認為開於式創新為創業時重要的來源與資源。透過管理團隊的篩選，也就是主導邏輯。創新將有效地運用在企業內部創業。
作者利用單一個案研究方法，探討公司在創業成功後，開放式創新的管理者思維如何影響公司內主導邏輯的形成，並如何主導企業內部的成長。
本研究提出一個創業過程模型，描述一家公司如何從創業、建立體制、釐清公司價值定位到穩定其公司經營模式並複製其經營模式，以企業內外部創業的方式至相關產業。

關鍵字

開放式創新 ； 主導邏輯 ； 企業創業 ； 複製 ； 過程分析

並列摘要

Entrepreneurship involves identifying and exploiting entrepreneurial opportunities. And there is a strong interrelationship between innovation and corporate entrepreneurship. But how does innovation influence corporate strategy on corporate entrepreneurship via management mindset? How does dominant logic of management team identify open innovation? Our research, thus, is an integration of entrepreneur, dominant logic, and open innovation.
First of all, we review literatures of distinctive theories, trying to under the theories about entrepreneurship, open innovation and dominant logic. By qualitative study and case study, we try to discover the process among them.
In this study, we observe that the process has three phases, which are entrepreneurship, replication, and value innovation. From the first stage success, through dominant logic formation to corporate venturing, we found out open innovation could facilitate firm to clarify its value proposition. Moreover, considering dominant logic as filter for open innovation, the company could grow rapidly from corporate venture based on clear-cut value proposition.

並列關鍵字

Open Innovation ； Dominant Logic ； Corporate Venturing ； Replication ； Process Analysis

參考文獻

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