台灣創意市集消費的連結特質與意義

THE CHARACTER AND MEANING OF CONNECTED RELATIONSHIP IN THE CONSUMPTION OF TAIWAN’S FASHION MARKET

葉芳辰(Fang-Chen Yeh)

指導教授 ： 鄒淑慧

元智大學/人文社會學院/藝術管理研究所/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00195

摘要

摘 要

自消費者革命後，商品的供應與消費者的需求關係從此改變，消費者的需求影響商品的生產、被購買及被使用的過程，並形成消費文化。二十世紀產生了現代消費文化與後現代消費文化，現代消費文化的代表是符號消費，賦予商品文化意義並產生文化消費；後現代消費文化時期文化意義開始模糊了商品的具體形象，體驗消費成為此時期的代表，從現代消費文化到後現代消費文化，消費者需求越益受重視。台灣創意市集是後現代消費文化發展的結果之一，改變以往消費場所的形式，成為新型態的生活風格消費場所，本研究以台灣創意市集之興起與發展分析其現況整體特色以及商品特色，藉此了解其與商店或百貨公司等傳統商業機制不同之處，並探討其中創作者、商品與消費者之連結。

本研究共分為四章，第一章介紹研究背景。第二章以消費文化的發展以及消費者心理學之理論為主，探討商品與消費者之關係。第三章說明台灣創意市集之興起與發展，以及其現況整體特色與商品特色。第四章以生活風格與生活美學、生產與消費以及消費者心理學之相關理論，說明台灣創意市集創作者、商品與消費者連結之特質與意義。

關鍵字

創意市集 ； 消費文化 ； 符號消費 ； 文化消費 ； 體驗消費 ； 生活風格 ； 生活美學

並列摘要

The relationship between supply and demand has been changed after the consumer revolution. The produced, purchased, and used processes of goods are affected by the consumer’s demand, and formed the consumer culture. Modern and postmodern consumer cultures began to emerge in the twentieth century. Modern consumer culture is represented with symbolic consumption in which the goods are rendered to cultural meaning. On the other hand, postmodern consumer culture is presented with experiencing consumption in which the physical forms of the goods are blurred by cultural meaning. As a whole, the consumer’s needs in the postmodern consumer culture become much more important than in the modern consumer culture. Fashion Market in Taiwan is one of the results in the development of the postmodern consumer culture that has changed the way of consumption and turned to a new lifestyle form for consumers. The thesis analyzes the character of current state and the features of goods with the rise of Fashion Market in Taiwan after the millennium. By understanding the differences of consumption between the traditional commercial mechanism and Fashion Market, the study aims to probe the connected relationship between the artists, goods, and consumers in the venues of Taiwan’s Fashion Market.
.
This thesis contains four chapters. The first one introduces the background of the study. The second one presents the development of consumer culture and the theory of consumer psychology, and discusses the relationship between goods and consumers. The third one explores the rise and development of Fashion Market in Taiwan, and the characteristics of the present situation and goods. The last chapter interprets the character and meaning of connected relationship between the artists, goods, and consumers in Taiwan’s Fashion Market with theories of lifestyle and everyday life aesthetic, production and consumption, and consumer psychology.

並列關鍵字

fashion market ； consumer culture ； symbolic consumption ； cultural consumption ； experienced consumption ； lifestyle ； the aesthetics of everyday life

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