應用模糊多準則決策於拍賣網站之評估

Applying Fuzzy Multi-Criteria Decision Making For Evaluating Action Websites

黃曉惠(Shiao-Hui Huang)

指導教授 ： 龐金宗

元智大學/資訊學院/資訊管理學系/碩士(2009年)

摘要

台灣近年來經歷了兩次重創經濟的大事情，一件是非典型流感危機，使得絕大多數的人不願出門，只敢在家裡上網購物與聊天；另一件是全球金融風暴的波及，許多人的因為荷包大大的縮減，便開始轉向網路，節省外出交通的成本，尋求更經濟實惠的商品購買，於是乎新一代的顧客消費習慣和以往大大的不同，很多人比起以前較為信任網路購物，交易的次數也更為普遍。
　　本研究有鑑於網路購物的日趨成熟，試圖尋找出一種能客觀的評估拍賣網站服務品質之方法。首先本研究彙整國內外相關文獻，建立評估模式的理論基礎，之後，透過網路問卷的回收統計，分析其可信度與有效度，再運用模糊TOPSIS法來做拍賣網站的整體服務品質之評估。最後，將評估後的結果求出整體服務品質優劣排序。

關鍵字

拍賣網站 ； 服務品質評估 ； 模糊多準則決策 ； TOPSIS

並列摘要

Recently there are two major incidents that effect Taiwan’s economy. One is Non Typical Influenza, which keep people away from the street. The other incident was the effect of Global Financial Crisis, which cut down everyone’s income, and turns to the Internet, by saving other travel expenses. Also due to the new habit for customer shopping, a lot more had gone and truth Online Shopping, therefore the transaction from online shopping had become more commonly.
This paper was written by the reason of in search to establish an objective, evaluable Online Shopping Customer Service Evaluation System. First of all this paper collected related documentations from local and foreign, established basic evaluation theory, and then by using Internet Questionnaires, to analyze the authentic, effectiveness of the results, then it used TOPSIS method to evaluate the overall online shopping customer service systems.

並列關鍵字

Action Websites ； Service Quality ； Fuzzy Multiple decision making ； Fuzzy TOPSIS

參考文獻

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