會議主席如何在多元文化的商業會議中建立和諧的合作關係:一個個案研究

How does a Chair Establish Positive Rapport in Three Multi-cultural Business Meetings?

黃映璇(Ying-Hsuan Huang)

指導教授 ： 張玉櫻

元智大學/人文社會學院/應用外語學系/碩士(2009年)

https://doi.org/10.6838/YZU.2009.00255

摘要

隨著國際化的競爭趨勢，英語溝通能力及人際關係的能力，對商業優良的人士日趨重要。在商用英語(English for Business Purposes)的領域中，已有愈來愈多學者努力研究商業人際關係管理在口語英語中的展現的研究(如Campbell & Davis, 2008; Planken, 2005; Spencer-Oatey & Xing, 1998, 2003)致力於口語，然而，發展至今，如何在多元文化商業會議中，建立一個全新和諧的商業關係的相關研究，似乎尚少看見。再者，過去文獻之中，對於商業會議主席的言談，仍少有著墨。
因此，本研究以Spencer-Oatey’s (2000, 2008)的人際關係管理理論架構為基礎，分析一個台灣的會議主席，在三個在台灣舉行的多元文化商業會議中，如何使用讚美和幽默這兩項策略來和與會者建立和諧的合作關係。除了言談分析之外，亦透過深度訪談，一方面向此位主席確認分析結果的正確性，另一方面更進一步獲得這兩項策略使用上更詳盡的資訊。
研究結果顯示，此位主席利用讚美及幽默來建立三層互相關連的關係: (1) 整個團體層面(即所有計畫成員)，(2)次團體層面 (即參與計劃中次團體之間的關係)，和 (3)個人層面(即主席和個別成員之間的關係)。結果顯示，當主席讚美成員及展現幽默時，不僅是想在個人層面上，建立他與成員之間的關係，也想在團體層面上，促進其他成員和目標的成員彼此間的熟悉度，以進一步達到促進合作關係的目的。

關鍵字

言談分析 ； 商用英語 ； 人際關係管理 ； 讚美 ； 幽默

並列摘要

With the competitive global marketplace, it has become increasingly important for the business professionals to be equipped with the ability to manage rapport in ELF business communication. In the field of English for Business Purposes (EBP), the research on rapport management in spoken business discourse has been of interest to more and more researchers (e.g., Campbell & Davis, 2008; Planken, 2005; Spencer-Oatey & Xing, 1998, 2003). However, until present, it seems that none of them have ever focused on how a new business relationship is established in multicultural business meetings through rapport management. Moreover, little attention has been specifically paid to the discourse produced by the chair in the business meeting.
Therefore, based on Spencer-Oatey’s (2000, 2008) rapport management model, the present study aims to investigate two rapport-building strategies (i.e., compliment and humor) used by a Taiwanese chair in three multi-cultural business meetings held in Taiwan. In addition to the discourse analysis, in-depth discourse-based interviews with the chair were also conducted to verify the interpretation and to further obtain elaborated information on the use of these two strategies.
The results show that the chair studied in this thesis uses compliment and humor to establish three interrelated layers of rapport: (1) the whole-group layer (i.e., solidarity among all the project members), (2) the sub-group layer (i.e., rapport between/among specific sub-groups involved in the project), and (3) the individual layer (i.e., rapport between the chair and individual participants). It is found that, when complimenting or giving humorous remarks to the participants, this chair not only attempted to establish the rapport between himself and certain individual participant(s) but also to make the other participants more familiar with them in the group level, hence enhance the positive rapport among all the participants in the project.

並列關鍵字

discourse analysis ； English for Business Purposes ； rapport management ； compliment ； humor

參考文獻

Spencer-Oatley, H., & Jiang, W. (2003). Explaining cross-cultural pragmatic findings:

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