採用分析網路程序法於物流服務業創新服務商機評估

Evaluating the Innovative Service Opportunity of Logistic Service Providers Using the Analytic Network Process Method

孫瑞霞(Jui-Hsia Sun)

指導教授 ： 湯玲郎

元智大學/管理學院/企業管理學系/碩士(2006年)

摘要

知識經濟時代，服務業扮演多重角色，尤其當產業邁入創新導向階段，服務業將扮演著創新提供者、使用者，以及企業間策略合作夥伴等關鍵性角色，是產業發展及跨產業整合風潮中，不可或缺的一部分。對台灣眾多製造業而言，面臨後進者成本壓力的挑戰，以及顧客品質提升的要求，邊際利潤下滑，解決之道在於創造新的競爭優勢；換言之，製造業的企業價值鏈需朝「微笑曲線」兩端延伸，並且增加附加價值，以利於新市場機會的獲得。而不論是朝向研發設計或品牌行銷，企業已由製造轉型成為「製造加服務」的雙軌營運模式。所以不僅製造業需要開創服務來協助加值轉型，服務業也需要進行產品或服務創新提升企業之營運模式。
本研究以針對策略性服務業中物流服務業為例，首先透過文獻收集與整理出影響企業是否投資採用創新服務的評估指標，探討企業在評估投資創新服新，在企業營運指標中哪幾項具重要性；運用分析網路程序法評估指標的權重，並以個案導入RFID創新服務為例，說明所提升的流程績效與財務效益作為是否具有商機之驗證。建構物流服務業導入創新服務的商機評估指標與商機評估系統化的流程架構，以供產業界與政府推廣應用，藉此可以提高產業成功發展之機率。

關鍵字

物流服務業 ； 創新服務 ； 商機評估 ； 分析網路程序法

並列摘要

By the period of knowledge economy service industry plays various roles, especially service industry stride the stage of innovation-orientation. Service which is necessary in industries connection acts innovative provider, user, and key role between businesses with strategic partners. Most of manufacturing in Taiwan faces the challenge of cost in follower, requirement for improving quality, and the marginal return gliding. To solve this problem, businesses should create one’s own competition advantage. In the other words, business value chain of manufacturing should extend extremity of “Smile Curve” and increase added value. No matter what businesses front R&D design or brand marketing, they become “manufacturing service” two ways business model. No only manufacturing need to create service to change, but also service must use product innovating or service innovating to improve business model.
The thesis focuses on service logistic providers. First, collecting research and information arranges evaluated indicators that influence business investment. When business wants to invest innovative service to improve performance, it should know which criteria will affect benefit in the future. Using analytic network process method calculates its weight, and discussing one case about adopting RFID system analyses its process performance and finance benefit. Building one systematic framework that explains logistics adopt innovative service will become business opportunity. It provides industry and government popularize the flow framework to increase the chance of success.

並列關鍵字

Logistics service providers ； Innovative service ； Business opportunity ； Analytic network process

參考文獻

27.Lai, Kee-hung (2004), “Service capability and performance of logistics service providers,” Transportation Research Part E, 40, pp.385-399.

9.徐作聖、曾國雄、陳仁帥(2004)，”ANP多準則決策於生物科技園區區位選擇之研究”，國家政策季刊，3，4，pp.187-202。

5.陳虹遐(2003),”應用分析網路程序法於液晶電視之生態效益評估”,國立成功大學工業設計研究所碩士論文。

11.Christensen C.M.(2000),”Muttive advantage, Clayton Christensen,” MIT Sloan Management Review, Cambridge, 42(2), pp.105-111.

2.Afuah, Allan & Christopher L. Tucci (2003), “Business model a strategic manament approach,” McGraw-Hill.