- 學位論文
What forms the migrating pattern for innovation adoption? The case of diffusion on next-generation mobile data services in Taiwan
What forms the migrating pattern for innovation adoption? The case of diffusion on next-generation mobile data services in Taiwan
若您是本文的作者，可授權文章由華藝線上圖書館中協助推廣。
摘要
Different from previous literatures, a reverse sequence was used to discuss customers' switching behavior in terms of mobile generational services. This reflected the post-adoption of previous-generation services to pre-adoption of next-generation services. Supposedly, with more content and better connection developed for 3G mobile data services (MDS), those who have used 2G MDS are very likely to switch. Yet, the phenomenon thus far hasn’t been able to explain this inequality. Therefore, the purpose of this paper is to investigate the migrating pattern between previous and future-generation services adoption. Services were categorized into two parts to investigate, that are, communication and entertainment services, respectively. From the new findings obtained from student samples, we knew that for both services, the perceived old generation’s system quality will affect the perceived newer generation’s usefulness and perceived newer generation’s enjoyment; however, the past usage experience, i.e, perceived system quality and satisfaction have little to do with the successive service’s adoption.
並列摘要
Different from previous literatures, a reverse sequence was used to discuss customers' switching behavior in terms of mobile generational services. This reflected the post-adoption of previous-generation services to pre-adoption of next-generation services. Supposedly, with more content and better connection developed for 3G mobile data services (MDS), those who have used 2G MDS are very likely to switch. Yet, the phenomenon thus far hasn’t been able to explain this inequality. Therefore, the purpose of this paper is to investigate the migrating pattern between previous and future-generation services adoption. Services were categorized into two parts to investigate, that are, communication and entertainment services, respectively. From the new findings obtained from student samples, we knew that for both services, the perceived old generation’s system quality will affect the perceived newer generation’s usefulness and perceived newer generation’s enjoyment; however, the past usage experience, i.e, perceived system quality and satisfaction have little to do with the successive service’s adoption.
參考文獻
Ahn, T., Ryu, S., and Han, I. (2007). The impact of Web quality and playfulness on user acceptance of online retailing. Information & Management, 44, 263-275
Atchariyachanvanich, K., Okada, H., and Sonehara, N. (2007). Theoretical Model of Purchase and Repurchase in Internet Shopping: Evidence from Japanese Online Customers”, ACM International Conference Proceeding Series, 258
Bailey, J. E. and Pearson, S. W. (1983). Development of a tool for measuring and analyzing computer user satisfaction, Management Science, 29[5], 519-529
Bettman, J., Luce, M., and Payne, J. (1998), Constructive consumer choice processes. Journal of Consumer Research, 25[3], 187-217
Bharati, P. and Chaudhury, A. (2004). An empirical investigation of decision-making satisfaction in web-based decision support systems. Decision Support Systems, 37, 187-197