以服務導向架構(SOA)與本體論為基之雲端協同商務平台

Service Oriented Architecture (SOA) and Ontology Enabled Collaborative Commerce Platform (SOCP) in the Cloud

李曜任(Yao-Jen Lee)

指導教授 ： 蘇傳軍

元智大學/工程學院/工業工程與管理學系/碩士(2011年)

摘要

隨著網路科技與Web 2.0的影響之下，電子商務環境的競爭愈來愈激烈，因此也造就了消費者更多的需求。消費者在尋找商品及服務時，必須瀏覽成千上萬的商品及服務才能夠符合他們的需求。而製造商與供應商為了要吸引所有的消費者，必須提供全面性的分類商品來滿足消費者。因此造成了製造商與供應商無法專注於該公司具有競爭力的商品上，並且在商場上失去了競爭優勢。
Service-oriented architecture (SOA)提供一個良好的異質平台間溝通的設計架構，讓異質系統整合變得容易，程式再用度也提高，且不受限於特定廠商的產品功能或是平台，達到真正的開放性。對於複雜度較低的系統平台，Representational State Transfer (REST)則是一個比較容易的方式來實現SOA。雲端運算使用無所不在、便利、隨需求而應變的網路，共享廣大的運算資，可透過最少的管理工作及服務供應者互動，快速提供各項服務。在本論文中，將利用RESTful的架構風格與SOA建立系統平台於雲端運算環境當中，提供有效力的方式，建造一個具備成本效益的協同商務平台。
為了在異質性的電子商務平台之間增進語意以及互通性，在本論文中，將建立一個以United Nations Standard Products and Services Code (UNSPSC)為基礎的商品Ontology，以整合供應商所提供之商品資訊。並根據本體論之推論特性以及消費者個人資料，建構一個商品購買建議系統，提供個人化的服務。
因此，在本研究中建立一個以服務導向架構與本體論為基礎之協同商務平台- SOCP。SOCP將可提供一個有效率的環境，讓消費者及供應商能夠透過整合性的消費資訊進行網路交易；並使供應商能夠專注於核心競爭力的商品上，而消費者能夠得到更加個人化的網路購買經驗。

關鍵字

協同商務 ； 服務導向架構 ； REST ； 雲端運算 ； 本體論 ； UNSPSC

並列摘要

The competition of e-commerce is getting fiercer and customers are becoming more demanding. Customers navigate through the millions of products and services to fulfill their needs. Manufacturers and supplier need to maintain full spectrum of related products and service to be attractive to customers. Focusing on producing their core competitive products with their proprietary capability becomes desirable yet unreachable.
SOA encourages liberating the silos of data and software in an organization as web services, that making it possible to share and reuse them anywhere in a loosely-coupled way. For less complicated applications, Representational State Transfer (REST) is an easy way to implement SOA. Cloud computing is a model for enabling on-demand network access to a shared pool of configurable computing resources. Using the RESTful paradigm and deploying SOA in a cloud computing environment provide a promising way for developing a cost-effective collaborative commerce platform.
To enrich semantic and interoperability for heterogeneous e-commerce platforms, an United Nations Standard Products and Services Code (UNSPSC) -centered product ontology is developed and used for consolidating the suppliers’ merchandise information. The ontological recommendation system can infer the preferred products and make the purchasing suggestions for buyers according to buyer profiles and inferring engine of knowledge base.
This research aims to design and develop a SOA and Ontology-driven Collaborative Commerce Platform (SOCP) to be deployed in a Cloud Computing environment. The SOCP is expected to provide an effective platform for both buyers and sellers to transact with uniform product information. The SOCP enables not only suppliers to focus on their core competency but also end-users to gain personal and rich online shopping experience.

並列關鍵字

Ontology ； UNSPSC ； Collaborative Commerce ； SOA ； REST ； Cloud Computing

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