在Web 2.0的環境下,使用者可以在網路平台上互相分享資訊以作信息的交換,因而增加資訊的流通,並與其他使用者建立新的互動關係,產生了虛擬社群,從Twitter、Facebook、Plurk、Myspace等等的社群網站的成立可以得知,網路的使用日漸趨於以互動性和社會性為導向,使用者之間的溝通以及訊息的分享可藉由社群網站來傳達,因此社群網站成為使用者之間的溝通媒介。由於Facebook為一網路社群服務(social network service)之網站,具有其社交服務之功能,且本質上為一個功能多元的社交網站,許多企業、組織或其他團體皆可利用Facebook社團以及粉絲專頁之功能與使用者建立社交之關係,則使用者則能藉由此平台來獲得多方面之資訊,以滿足其個人之需求。 本研究以Facebook粉絲專頁或社團之使用者為受測對象,檢視Wixom and Todd所提出的使用者滿意與科技接受整合理論(Theoretical Integration of User Satisfaction and Technology Acceptance)應用於Facebook社群網站。其中所採取的分析工具為部分最小平方法(Partial Least Squares,PLS ),以檢驗模型中各構面之關係,其結果顯示各構面間的關係均為正向之關係,此外本研究也探討過去學者對於資訊品質與系統品質之研究,以及對於資訊品質的衡量及定義,並作其整理。
Web 2.0 environment, technologies enable users to share information with each other and to build new relationship on the online platform. In social networking Websites like Twitter, Facebook, Plurk and Myspace, users exchange messages that help them to build up communities. Facebook, for instance, offers multi-functional applications that business, organizations, and interest groups can use to build relationships with their users- here application also empower users to form fans clubs and to have their own Web pages that satisfy their needs. This research adapts Theoretical Integration of User Satisfaction and Technology Acceptance model that proposed by Wixom and Todd (2005) to study users of a social medium-Facebook. Two hundred and five users on Facebook fans page and fans groups participate the survey. Partial Least Squares (PLS) was used to analyzed the data. The results suggested that object-based beliefs, object-based attitudes, behavioral beliefs have positive impact on behavioral attitude and intention of Facebook users. Wixom and Todd’s model was found to be applicable in social media context. Theoretical and managerial implications were discussed.