數位電視的推廣在全球均已行之有年,台灣從2003年便開始有線電視數位化之推廣,預計於2012年底回收無線電視台現有的類比訊號,屆時沒有數位機上盒或內鍵數位訊號轉換的新型電視機將無法繼續收視;至今2011年,數位電視的滲透率仍低於全球平均值,又於去年2010年,政府決定對低收入戶做全額數位機上盒的補貼後,各界反應聲浪不斷,是否單只靠政府補貼低收入戶數位機上盒就能完成數位轉換? 本研究以次級資料分析以及問卷調查法進行實證分析。研究結果發現從無線電視轉換到數位有線電視的成本花費最大,從有線電視轉換到IPTV的成本最低;而要提升電視數位化比例,可由政府對於業者、消費者更明確的政策引導以及更加適度的補貼方式。
Promoting the DTV in the global has been many years. Taiwan has promoted the cable DTV from 2003. However nowadays, the popularity of DTV in Taiwan still lower than the average of the global. The government decided to subsidy the set-top box for lower-earning household, but there are many opinions differ on this matter. If we want to switchover, all we need is the subsidies of STB from the government? This research used secondary data analysis and Questionnaire Survey to proceed with empirical analysis. The results show that the switching costs in terrestrial TV switch to DTV is the biggest, and the smallest is cable TV switch to IPTV. The government should transmit the clear policy to consumers and suppliers to make the fund more flexible, which were very important for digital TV switchover.
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