資訊電子產業的高速發展下,連帶影響了許多產業,而出版產業也為其中之一,出版產業從傳統的紙張印刷出版延伸到數位化出版的時代。雜誌由於本身為圖文並重的期刊,所以相對於書籍和報紙,雜誌發展成電子雜誌後有更多元的方式可以呈現,利用多媒體(影音、互動、超連結)的方式呈現內容,改用電子硬體設備(電腦、閱讀器、平板電腦等)的方式閱讀。所以在雜誌的導覽結構上也連帶受到影響,雜誌由原本的直線式翻頁模式,改變成跳躍式或非線性的導覽結構模式,研究延用導覽結構的概念將電子雜誌分類為三種結構模式。分別為線性連鎖式(chain)、階層式(hierarchy)和混合式(mixed),探討使用者面對三種不同導覽結構模式的電子雜誌時,其使用滿意度為何。而研究結果顯示線性連鎖式(chain)組別優於其他兩者。
The rapid growth of information and electronic industry had influenced many related industries: including publishing industry, in which the traditional paper publication had extended into the era of digital publication. Compared to books and newspapers, magazines contain a huge amount of graphics and text, which has high potentials for multimedia display. The contents of magazines can be displayed using multimedia devices (audio and video, interactions, and hyperlinks), and thus the reading habits are also changed according to electronic devices used(computers, e-readers, and table PC). In addition to content display, the navigation structure in digital publication is also affected—from lineal, page-flipping style to jumping or non-lineal navigation designs. This study applies previous navigation designs and classify current digital magazines into three types: chain, hierarchy, and mixed. The study investigates the user’s responses to three types of navigation designs mentioned above, and compares the users’ satisfactory level. The results indicate that the users are more in favor of chain navigation than the other two types of navigation designs.