This research explores the lifestyles and experiences of iPod users with the text analysis of mass media and interviews of iPod users. This research focuses on two dimensions of lifestyle: ‘presenting image’ and ‘aesthetic experience’. The main findings of this research are as follows: According to the text analysis, three styles were represented in the iPod commercials: city style, traitorous style and cool style. According to the depth interview, three characteristics were found in iPod users: fashionable iPodders, distinctive iPodders and experienced iPodders.