隨著企業國際化腳步的加速的情況下,如何有效任用外派人員,使外派的成功率增加,並減少企業有形和無形的損失,進而增加企業的競爭優勢,是為企業在國際化過程中最重要的課題。 本研究以高雄前鎮加工區之跨國公司的企業老闆、高階幹部與企業外派人員為問卷發放對象,總共發放450份問卷,有效樣本回收計222份,其有效回收率為49.3%。而後以SPSS分析軟體進行實證研究分析。 本研究結果顯示,1、外派人員任用策略與外派成功因素具有顯著正向影響。2、企業文化與外派人員任用策略具有顯著正向影響。3、企業文化與外派成功因素具有顯著正向影響。4、企業文化對外派人員任用策略與外派成功因素具有調和作用。 最後,本研究在跨國企業外派人員任用策略做出建議,冀望能為中小型製造業提供海外投資的人力資源方面參考。 關鍵詞:外派人員任用策略、企業文化、殖民式、介面能力、文化 知覺
With the enterprise's step towards internationalization, how to use the staffing strategies effectively to increase the expatriate successful rate, and to reduce losses of the enterprise's tangible and invisible, and then to increase the competition advantages of enterprises, it is the most important subject in the internationalized procedure of enterprises. In this study, the samples were chosen from 30 transnational corporation in Kaohsiung Branch Administration Economic Processing Zone and there were owners of enterprises, managers and corporate expatriates to attend the questionnaire. A total of 450 questionnaires were issued, the effective sample of 222 were returned, with the effective returned rate of 49.3%.This study was to carry out empirical research and analyze by using SPSS software. The results of this study are 1.The expatriate staffing strategies have positive effect on expatriate successful factors; 2.The corporate culture has positive effect on expatriate staffing strategies; 3.The corporate culture has positive effect on expatriate successful factors; 4.The corporate culture is a moderating effect between expatriate staffing strategies and expatriate successful factors. Finally, this study made proposals for the transnational enterprises in expatriate staffing strategies, and hope to be as reference for the foreign investment of small and medium-sized manufacturing industries in human resources. Keywords: expatriate staffing strategies, corporate culture, colonial approach, interface capability and cultural awareness