隨著企業、政府與民間的綠色意識日益提升,企業在追求利潤之同時,也應盡社會責任,而許多研究提出企業實施綠色資訊科技確實為企業減少營運成本,綠色資訊科技的實施,對於現代企業來說已經變成首要努力的目標與提升形象的方法。本研究透過文獻與相關資料,以紮根理論歸類綠色資訊科技之活動指標,總共27項,結合綠色資訊科技面向與途徑,以內容分析法進行分析,以國內筆記型電腦產業與跨國筆記型電腦品牌商為對象,根據承諾實施綠色資訊科技之現況與發現,國內部分提出品牌商在深度綠化途徑承諾綠色資訊科技較為不足等六個命題;跨國部分提出台灣筆記型電腦品牌商在深度綠化途徑承諾實施綠色訊科技之意願較不足等五個命題。
With the rising of green awareness, enterprises not only pursuit profits but only their social responsibility. There are many researches indicate that green information technology could reduce business operating costs. The way to enhance enterprise image is green IT implementation which is our primary goal for the modern enterprise. This study categorizes 27 indicators into the four product life cycle and three green approaches using grounded theory. This study collected data from sixteen companies including NB industry chain and brand vendors in Taiwan, USA, Japan and Korea. The paper proposes (1) six propositions including the brand venders lack to commit the deep green approach sufficiently in domestic NB industry chain; (2)five propositions including the brand venders including the Taiwan brand vender do not have enough commitment to the deep green approach in international NB brand vender