2017年「長照2.0」是政府重要的政策,也是值得深究的議題,高齡產業商業模式的研究方向甚為分散,缺乏整合的架構與理論基礎,植基於此,本研究採取服務設計的研究取向整合商業模式創新的理論,研究重點與結果為: 一、 高齡產業商業模式創新探索階段: 本研究採取「標竿個案分析」之方法,進行內容分析與編碼,作為高齡產業商業模式創新元素探索的重要分析基礎。 二、 高齡產業商業模式創新發展階段: 整合人物誌、層級分析法、關聯性分析,發展高齡產業商業模式創新的分類與塑模。 三、 高齡產業商業模式創新驗證階段: 此階段運用多變量分析進行商業模式創新分類實證,並歸納出四種商業模式創新:進化型、調適型、聚焦型以及複合型。
The governmental policy of LTC (Long-Term Care) version 2.0 is surely the main focus for Taiwan in 2017, however the few researches in senior-oriented business field were supported by integrated structure and theoretical basis. In view of this, this study integrated research approach of service design into innovative theory of business model. The main findings are: (1) Stage of exploratory research for Business Model Innovation in aging industry: This study adopted “benchmark case study” to conduct content analysis and coding as the basis for exploring the innovative element for aging business model innovation. (2) Stage of development research for business model innovation in aging industry: This study developed the categories and frames of aging business model through integration of persona, AHP and correlation analysis. (3) Stage of confirmation research for business model innovation in aging industry: in this stage, this study applied Multivariate Statistical Analysis to verify the typology of mentioned business model innovation, and concluded four types of business model innovations: evolutionary, adaptive, focused and complex.