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  • 學位論文

房屋仲介公司區位選擇之研究---以高雄市為例

The Site Selection of Real Estate Brokerage Firm ---A Case Study of Kaohsiung City

指導教授 : 邵珮君

摘要


自2003年迄今的十年內,台灣房地產一反過去每5~7年一個高、低景氣循環周期的歷史經驗,這波段已經連續十年來價量齊揚,不動產經紀業經營績效一枝獨秀,房屋仲介公司開店數量持續創高峰,因此,如何選擇一個對業務推展有助益的展店地點為一重要課題。 舉凡須仰賴店面生意之各行各業,其設置地點之選擇可謂是最重要的開辦要件,一個好的房屋仲介公司展店地點,相信業者在決定展店地點時,絕不只是單憑經驗去感覺、如此的毫無根據,而是有多項展店時的考慮因素,只是鮮少有人將其中考慮因素予以文字化、數據化、科學化。 為了解各項考慮因素間的重要性、正確性及優先被房屋仲介業者考量的順序,本研究目的如下: 1.透過深度訪談及專家問卷歸納出業者選擇區位之評估因子。 2.利用AHP層級分析法計算評估因子權重,並找出房屋仲介公司最佳設置區位之模式。 為增加本研究之貢獻性與實用性,最後依研究範圍限制,特於縣市合併前原高雄市行政區內,挑選5家於十年內開設之案例公司,在不同的商圈、不同地段的條件下,對照本研究之評估因子權重,並以簡單加權法、歸一化法予以評分,得到位於相對較適設置區位的房屋仲介公司,再以各案例公司之進案量、成交量予以驗證,並發現各案例公司進案量與成交量,大致皆與區位設置較適者成正比,證明本研究為一相當重要的課題,好的設置區位確實對房屋仲介公司的經營成效有顯著的幫助。

並列摘要


In the past decade since year 2003, it’s unlike historical experience with a high and low business cycle every 5 to 7 years for Taiwan’s real estate. The price and volume of this band has risen together for 10 years. The performance of real estate outshone others and amounts of opened housing agent continuously hit the peak number. Therefore, how to choose an expansion location that is helpful for business development is an important issue. For all businesses that rely on storefront, the choice of location is the most important requirement for starting-up. It is believed that when a housing agent decides to choose a good expansion location is not only just entirely groundless believe in experience, but considers multiple factors for expansion; however, there are just a few people will put factors of considerations into text, data and science. In order to understand importance, accuracy and consideration sequence that gave priority by housing agent between each factor of consideration, the purposes of this study are as follow: 1.Through depth interviews and expert questionnaire, it generalized evaluation factors that agent choose location. 2.It used Analytic Hierarchy Process (AHP) to calculate weight of evaluation factors and find out the best model of setting-up location for housing agent. In order to increase contribution and practicability of this study, according to final scope of study limitations, it especially chose 5 agents opened within 10 years in the administrative areas of Kaohsiung City before merging. Under conditions of different business districts and different areas, contrasted with weight of evaluation factors from this study and scored by Simple Additive Weighting Method and normalization, it obtained housing agent located at relatively suitable for setting-up location. It also tested and verified according to received cases and turnovers of each agent and it found that received cases and turnovers of each agent are approximately in proportion to location suitable for setting-up. It is proved that this study is a very important issue which means good setting-up location is indeed has significant help for performance of housing agent.

參考文獻


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被引用紀錄


劉麗芳(2006)。排球扣球空中手臂動作揮擺時機與扣球表現分析研究〔碩士論文,國立臺灣師範大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0021-2304200713500133

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