東亞各國國內企業的企業社會責任評價對貿易流量的影響：引力模型的應用

The Influence of Domestic Enterprise Corporate Social Responsibility Rating on Trade Flows in East Asian Countries: An Application of the Gravity Model

黃慈虹(Tzu-Hung Huang)

指導教授 ： 李瓊映

長榮大學/管理學院/經營管理研究所/碩士(2015年)

https://doi.org/10.6833/CJCU.2015.00137

摘要

本文旨在探討一國國內企業的企業社會責任評價對該國貿易流量的影響。以東亞10國為研究對象，依據來源國效應(country-of-origin effects)，以引力模型(gravity model)為基礎，利用兩階段的估計方式(two-staged regression approach)以及固定效果模型(fixed effect model)來分析。研究結果發現，當一國國內企業的企業社會責任絕對評價越高，有助於該國與其他國家貿易流量的增加；若一國國內企業的企業社會責任絕對評價高於其貿易對手國，亦有助於其雙邊貿易流量的增加。此外，國內企業的企業社會責任絕對評價與相對評價，會加強國內生產毛額、平均每人國民所得及是否有共同語言等三個因素對貿易流量的影響，並減弱運輸距離對貿易流量之影響。

關鍵字

企業社會責任 ； 國家形象 ； 來源國效應 ； 引力模型 ； 貿易流量 ； 兩階段估計法

並列摘要

This study stands on country-of-origin effects and base on the gravity model, employs ten East Asian countries' data applying both two-staged regression approach and fixed effect model to analyses the influence of domestic enterprise corporate social responsibility rating on this country's trade flows. The empirical results suggest that improvement in domestic enterprise corporate social responsibility absolute rating is positively and significantly associated with this country's trade flows, and there is positively and significantly associated with trade flows if countries’ domestic enterprise corporate social responsibility absolute rating is higher than their major trading partners. Moreover, both of domestic enterprise corporate social responsibility absolute rating and relative rating will strengthen the effect of gross domestic product, per capita gross national product and common language on trade flows, and weaken the effect of distance between two countries on trade flows.

並列關鍵字

corporate social responsibility ； country-of-origin effects ； gravity model ； trade flows

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