Tainan city is an ancient capital with full of historic and attracted numerous visitors come to travel. More travelers can bring lots of tourism income, especially the tourists who has long of length of stay. Thus, the motivation of this research is understand the major factor of tourists’ length of stay and exploring the correlation between travel motivation and length of stay of tourists in Tainan city. In this study, we use factor analysis to find out the main factors of travel motivation, then causal analysis of the affect tourists' length of stay survival analysis Cox regression equation. The result of this research shows that human relationships, quality and modernization, variety of sightseeing spots, residence area, and age will be a significant impact on the survival rate of the length of stay.
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