建築開發商土地價格決策之研究

Land Price Decision Making of Housing Construction Developers

鄧勝文(SHENG WEN TENG)

指導教授 ： 張慈佳

長榮大學/管理學院/土地管理與開發學系(所)/碩士(2015年)

https://doi.org/10.6833/CJCU.2015.00178

摘要

在地小人稠的台灣，想要推出一項建案或房地產，「土地」可謂是最大的成本。加上土地本身是一種不動產，開發過程極為複雜，需要花費高額成本與一定的開發時間，且開發後之價值，又受到經濟發展、景氣循環的影響，此外也會加上消費者偏好的改變、利率之變動等因素的影響。
為明白土地價格與建案訂價乃至土地開發之決策模式，本研究以訪談法來蒐集第一手資料，邀請近五年來曽經推出並擁有建案之開發商，就他們於土地價格以及建案推出之價格的訂定，及其考量因素、市場判斷等條件，進行訪談。得出以下結論:
一、建商在土地標售價格訂定的因素，與土地成本、建案成本到建案訂價，均呈現相互影響的態勢。
二、建商在土地價格與建案價格間，公共政策成為左右土地價格因素之主要風險。
三、建商內部對土地開發建案訂價之決策行為，仍然呈現人為與專業並陳之現象。

關鍵字

土地標售價格 ； 土地成本 ； 建案價格 ； 土地開發決策模式

並列摘要

Because of the narrow land and dense population in Taiwan, land is the primary cost in proposing a construction or real estate project. In addition, land is an immovable property that exhibits extremely complex development processes. High amounts of costs and a certain development time are required to develop land. Moreover, the developed value is influenced by economic development, economic cycles, change in consumer preferences, and varying interest rates.
To identify the decision-making model for land price, construction project price setting, and land development, we used an interview method to collect primary data. Developers who launched and owned construction projects in the last five years were invited to participate in the interview regarding the prices setting of land and construction projects, as well as their considerations and market judgment conditions. The conclusion is provided as follows:
1. Regarding the factors of construction project price setting by the developers, mutual effects were observed among land cost, construction project cost, and construction project price setting.
2. In deciding the land price and construction project price, public policy was a primary risk that affects land prices.
3. Internal decision-making behavior regarding price setting of land development construction projects by developers exhibited equal importance between human factors and professional factors.

並列關鍵字

land price ； land cost ； construction project price ； land development decision-making model

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