外國廠商進入印度市場之策略性行銷規劃：針對消費性電子產品(以pc及行動電話為例)

A thesis on,Strategic and Tactical marketing plan. For foreign companies entering the Indian Market:Focusing on Consumer Electronics Industry(PC and mobile phones)

廖若塔(Jonathan Lalremruata)

指導教授 ： 洪世章

國立清華大學/科技管理學院/科技管理研究所/碩士(2006年)

https://doi.org/10.6843/NTHU.2006.00075

摘要

The purpose of this thesis is to provide detailed and indepth insight for foreign companies having interest in India’s market. The thesis attempts to provide all the necessary information (one-stop-shop) for companies to successfully establish in India. Consumer behavior analysis, market analysis, geographical analysis, human resource and other related information helpful for companies to establish in India are emphasized in this paper.

This thesis provides updated information on India’s consumer market and economy. Attempt has been made to provide detailed information on the attractiveness of India’s market and why foreign companies would like to establish in India.

This thesis present macro and micro overview of India’s PC industry and telecommunication industry, underlining the attractiveness and drawbacks of the Indian market. This thesis tries to identify the opportunities and also the drawbacks of starting a business in India, it also provides tips on overcoming such drawbacks. This thesis provides some strategic and tactical marketing plans for foreign companies to adopt in order to do successful business in India.

並列摘要

無資料

並列關鍵字

STP Analysis ； Marketing Mix ； Consumer behavior ； Target market

參考文獻

[24] WTO IT Agreement: Impact of the Tariff Revisions in 2005 on the Indian PC Market by Rishi Ghai, Bryan Ma, Sanjit Sinha, Aman Munglani, IDC India (Feb. 2005)

Friday, December 09, 2005.

[7] Government of India, Ministry of External Affairs (http://meaindia.nic.in)

[13] iSuppli Corp report, april 2006 (www.isuppli.com)

[18] Strategic Marketing Planning by Colin Gilligan, Richard M. S. Wilson