以案例式分析為基的方法 用以協助服務價值鏈及永續網絡的設計

在現今社會裡，顧客所要購買的產品往往已不是產品本身，而是其背後的服務與價值。如何提供顧客更好的價值來滿足其需求儼然已成為一個重要的議題，同時，公司也必須重新調整其定位從產品導向至服務導向，此外，公司間的競爭越顯激烈，公司已無法再單獨仰賴產品或服務來獲利，建立一個合作的價值網絡將成為趨勢。隨著永續議題日益受到重視，除了顧客價值外，公司也須關注且投入於環境價值及社會價值的創造。然而，大多數的公司卻仍不知該從何去創造這些價值來給其顧客及利害關係人，故本研究的目的旨在建構一個案例式推理的方式來協助建構公司的價值鏈及永續網絡，透過此系統，除了能提升產品及服務的附加價值外，還能兼顧顧客、環境及社會等三個面向的價值以達到永續性。此系統建立一個多產業的資料庫，再以個人筆記型電腦做為案例來掩飾此方法，並以圖示化的方式來呈現可發展的價值鏈及永續網絡。

關鍵字

價值鏈設計；永續網絡設計；案例式推理

並列摘要

When customers purchase products or services, they are actually purchasing values. Providing better values that will satisfy customers has become a critical issue in development and production. In response, companies have begun to refashion themselves from being product-oriented to becoming service-oriented. Beyond that, competition among enterprises no longer relies solely on products or services but also upon the synergy of the supportive value network. With rising attention paid to sustainability, environmental values as well as social values have also gained corporate notice. Given the diversity of individual products and/or services, market share, and competitive advantage, many companies encounter difficulty creating and delivering value to their customers and stakeholders. Therefore, the purpose of this research is to present a case-based analytic method for evaluating a service-oriented value chain and a sustainable network design (considering customer, environmental and social values) as a tool for companies interested in increasing their product and/or service values. Our model employs a stylized database to identify successful cases of value chain application under similar company marketing conditions, illustrating potential value chains and sustainable networks feasible for use.

並列關鍵字

Value Chain Design ； Sustainable Network Design ； Case-Based Reasoning

參考文獻

[1] Appelqvist, P., Lehtonen, J. M., and Kokkonen, J., (2004). Modeling in Product and Supply Chain Design: Literature Survey and Case Study, Journal of Manufacturing Technology Management, 15(7), 675–686.

[2] Dowlatshahi, S., (1992). Purchasing’s Role in a Concurrent Engineering Environment, International Journal of Purchasing and Materials Management 28(1), 21–25.

[4] Manzini, E., & Vezzoli, C. (2003). A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’ Italian prize. Journal of Cleaner Production, 11(8), 851-857.

[5] Kolodneer, J. L. (1991). Improving human decision making through case-based decision aiding. AI Magazine, 12(2), 52.

[7] Watson, I. (1999). Case-based reasoning is a methodology not a technology. Knowledge-based Systems, 12(5), 303-308.

國際替代計量

以案例式分析為基的方法用以協助服務價值鏈及永續網絡的設計

全文下載

主題瀏覽