透過需求鏈管理觀點探討企業如何確認綠色需求以提升綠色績效

Identifying Green Demand for Improving Firm's Green Performance based on Demand Chain Management

賴亭羽(Ting-Yu Lai)

指導教授 ： 朱詣尹

國立清華大學/工學院/工業工程與工程管理學系/碩士(2010年)

摘要

企業在面對綠色需求時，若能夠轉而主動積極確認，則可視為是企業獲得永續發展的途徑之一。本研究先釐清綠色需求的相關內容，接著利用需求鏈管理的概念來解析綠色需求的確認過程，輔以體制理論解釋外在綠色環境如何影響企業，並透過自然資源基礎觀點理論建議企業該如何運用本身與綠色相關的資源能力來確認綠色需求，用以提升企業在環境、經濟、社會面的綠色績效。
　　本研究以擁有電子光電產品的個案公司為主要研究對象，透過需求鏈管理的產品生命週期概念，可將體制面所產生的綠色需求展開到企業的營運活動之中，並連結起企業對於資源能力在各個不同產品生命週期階段所進行的選擇、配置與運用；需求鏈管理中的協同合作則可加強企業的自然資源能力來回應體制面所著重的綠色需求，甚至是積極掌握與創造。當企業越能夠強化自身的自然資源能力來主動影響體制力量時，則越有機會協助企業創造新的綠色價值，提升綠色績效，達到確認綠色需求的目的。最後本研究歸納出綠色需求確認的相關流程步驟。

關鍵字

綠色需求 ； 需求鏈管理 ； 綠色績效 ； 體制理論 ； 資源基礎觀點理論

並列摘要

One of the ways leading towards sustainable development of the firms is to adopt proactive approaches to identify green demand. This study first examines the relevant contents of green demand then develops a demand chain management (DCM) approach to analyze the identifying process of green demand. The approach makes use of institutional theory to explain how external environmental conditions influence the firms’ analysis and natural-resourced-based view to suggest how the firms could employ own resources and capabilities associated with natural environment to identify green demand for improving environmental, financial, and social performance.

This study examines the DCM approach with selected cases from several firms offering electronics and electro-optic products. Through the product life cycle analysis in the DCM approach, the case firms may derive the green demand stemming from institutional forces into operations and connect the selection, deployment, and application of resources and capabilities with the life cycle stage. Collaboration in the DCM approach can also enhance the firms’ natural resources and capabilities to respond to green demand from the institutional forces, even to grasp and create new demand. When firms reinforce more its own natural resources and capabilities to influence institutional forces proactively, it can have more opportunities to create new green value, improve green performance, and then achieve the objectives of identifying green demand. Finally, this study summarizes the findings in a set of green demand identification processes and procedures.

並列關鍵字

Green Demand ； Demand Chain Management ； Green Performance ； Institutional Theory ； Resource-Based View

參考文獻

Ambec, S. & Lanoie, P., 2008, Does It Pay to Be Green: A Systematic Overview, Academy of Management Perspectives, Nov. Vol. 22, 45-62

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