從推動環境責任看台灣企業對企業社會責任的實踐－以X公司為例－

From Environmental Protection Promotion to Examine the Practice of Corporate Social Responsibility in Taiwan－A Case Study of X Company

秦秋燕(CHIU-YEN CHIN)

指導教授 ： 秦宗春

中原大學/商學院/國際貿易研究所/碩士(2010年)

https://doi.org/10.6840/cycu201000604

摘要

企業經營理念及活動影響台灣經濟社會的發展，然而，經濟高度發展對環境造成相當的衝擊，善盡環境保護因此成為近來企業發展需省思的議題。

西方社會重視社會責任的落實，尤其是對環境保護的責任更是嚴格要求。台灣企業近年來與國際接軌，開始推動實踐企業社會責任。本研究探討個案X公司落實環境責任的作法。企業經營發展、生產研發創新等皆要求設法降低對自然環境的造成的衝擊，並成立基金會作為環境教育等各項環保理念的推廣，期望對環境友善以達到企業永續經營。

本研究以質性研究為理論基礎，以深入訪談為研究方法，選擇以環保責任形象鮮明的企業個案探討，經由深入訪談以了解個案在公司內部以及成立基金會對環保境責任的實務作為。
研究結果發現，藉由經營者落實環境保護的理念，落實環境保護及承諾有助於風氣擴散，讓企業更具備綠色形象，發展更具競爭力的綠色產品與服務。並藉由到各個小學作環境教育開始，使得學生自小就學習關懷、珍惜我們生存的環境，有助於環境教育的紮根。此外，藉由網路部落格傳播環境教育，皆有助於環境教育及資源的分享擴散。經由企業落實企業社會責任的過程有助於提昇企業核心競爭力及企業形象，也因此有助於公司有形及無形獲利的提昇的結果，進而讓我們對生存的環境更加重視。

關鍵字

企業社會責任 ； 環境保護 ； 企業形象 ； 核心競爭力

並列摘要

Business operation concepts and activities affect Taiwan’s economic and social development. However, Taiwan’s highly developed economy has a huge impact on the environment. As a result, fulfilling environmental protection has become an important issue facing companies.

In western societies, they emphasis a strict implementation on corporate social responsibility(CSR), especially environmental responsibility. Taiwanese business has followed the western trend to promote CSR in order to meet international rule of conduct. This study is based on the theories of qualitative research by using interview method to select a well-known case company X in implementing environmental responsibility. In addition, this study tries to analyze its internal methods and the use of foundation to implement environmental responsibility.

Research findings are through the commitment and vision of highest executive of X company to implement environmental protection, the X company has become a leading company in green image and to spread out the concept to the society. The company has also developed a highly competitive green products and services. It has helped the elementary schools to care the environment so the schoolchildren learn how to care the environment from very early. By using the blog to educate has helped the public to learn and to get resources. The implementation of CSR has uplifted the company’s core competency and business image and subsequently the profits. More important, the X company has made us to put more emphasis on the living environment.

並列關鍵字

Corporate Social Responsibility ； Environmental Protection ； Core Competency ； Business Image

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