療癒系平面設計創作於下午茶店之應用

The Application of Graphic Design with Healing style on Afternoon Tea Shop

古佩伊(Pei-Yi Gu)

指導教授 ： 邱永中

中原大學/設計學院/商業設計研究所/碩士(2012年)

https://doi.org/10.6840/cycu201200495

摘要

研究目的在於因應社會環境快速變遷下，隨著緊湊繁忙的生活步調，讓人與人之間的關係逐漸冷漠、疏遠，也造成了人們心靈空虛、寂寞的感受，所以適時的抒解壓力及排解寂寞感，便成為現在社會下一個很重要的課題。於是，在訴求放鬆、悠閒的下午茶店裡，倘若再加入具療癒形態的視覺設計，以達到撫慰身心之效果，是否能更加有相輔相成的作用呢？

　　本研究透過文獻探討，獲得掌握療癒系消費心理的情緒要素，以心理學之角度分析、探討，從中以求對於現代人療癒心理需求與滿足的深刻理解，因應本創作鎖定的目標族群為24至29歲之間的單身女性，進一步以滿足現代人寂寞心理的情緒要素，為創作的主要概念及方向，並將其應用於下午茶店內，利用視覺語彙，將抽象情感和具象商品做連結並賦予人性化的詮釋，引發消費者的共鳴與認同，來達到有效的溝通與鏈結，進而投射自身的情緒與生活經驗獲得療癒情緒的轉換。

　　在現今多樣化的下午茶店林立中，藉由設計賦予新的生命力，創造其獨特性外，更希冀讓單身女性在獨自一人的午茶時光裡，能獲得一種心靈上的寄託與慰藉，以達到療癒心中那份失落與寂寞情緒。

關鍵字

心理學 ； 寂寞 ； 平面設計 ； 菜單 ； 圖文書 ； 療癒系、下午茶

並列摘要

In this research, we discover the interpersonal relationship which is gradually indifferent and alienated. This phenomenon because the rapid changing social environment and fast-paced lifestyle, and it also causes people’s soul to be hollow and feel lonely. Therefore, it becomes a very important social issue which relieve pressure and mediating the sense of loneliness. Thus , if we can add more visual design with healing style apply to afternoon tea shop which has relaxed and leisurely environment, and also, it can help us to recover the physical and spiritual pleasure.　

　　After research of related documents, the psychological method of consumption with healing style is discovered. From psychological aspects to analyze and summarize, then obtain a profound understanding of the healing in the psychological level. Because the groups of my research is targeting the single women between the ages of 24-29, so concept and direction of my creation is used to satisfy their loneliness and apply it to afternoon tea shop. Furthermore, utilize visual languages to link the abstract emotional and figurative goods, it can trigger consumer’s sympathetic response and approval, to achieve effective communication, and then projecting consumer’s emotions and experience of life to recover the physical and spiritual pleasure.

　　In this diversified afternoon tea shops now, use design to give the new vitality, then creat its uniqueness. Other than that, a single woman in a solitary afternoon tea time can obtain a kind of spiritual sustenance and consolation, whose feeling of lost and loneliness can be cured effectively.

並列關鍵字

Afternoon-Tea ； Menu ； Graphic Design ； Healing Style ； Loneliness ； Psychology ； Picture Book

參考文獻

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