考量筆記型電腦不同消費族群需求下探討生態化設計因子

A Study of the Eco-design Factors for the Needs of Different Consumer Groups of Notebook Computers

許馨予(Hsin-Yu Hsu)

指導教授 ： 饒忻

中原大學/電機資訊學院/工業與系統工程研究所/碩士(2013年)

https://doi.org/10.6840/cycu201301026

摘要

為因應日益嚴重的環保問題，近年來國際間陸續訂出相關環保規範，要求國家或企業需擔負其所生產產品對環境之影響。因此生產者必須以生命週期思維，從產品設計開始，便將環境因素納入其中，讓所生產的產品在其生命週期的每一階段都能夠符合環境保護的要求。另外，相信綠色消費會成為未來可持續發展之趨勢，所以產品符合生態化設計是企業必須重視的。有鑑於此，本研究針對使用筆記型電腦之消費者進行行為偏好問卷調查，以群集分析法分類出三群不同生活型態之消費族群(資訊尖端、實用主義、綠色環保)，並找出各族群消費者需求項目，透過環境品質機能展開二階轉換，求出各族群需求下的設計因子權重及設計因子下的產品零組件之權重值；最後建構考量環境衝擊下之生態化設計因子評估模式，找出不同預算成本下各消費族群的最佳生態化設計因子，以期能回饋設計端作為產品設計之參考。

關鍵字

生態化設計 ； 消費者族群 ； 消費者需求 ； 筆記型電腦

並列摘要

In order to resolve the serious environmental problems, in the recent decade the international organizations impose many environment related directives or regulations to require countries and companies to take responsibility for the environmental impacts of their products. The producers have to incorporate this concern from the product life cycle aspect, starting from product design and watching the environment compliance for each stage of the product life cycle. In addition, it is believable that green consumption will become a trend that can be developed in the near future. Therefore, product eco-design is a very important issue that any enterprise needs to pay more attention. Due to the abovementioned facts, this research studies the preference behaviors of customers using notebook computer as an example and classifies the customers into three groups: Technology Lover, Pragmatism, and Green Consumer using the cluster analysis. Moreover, we find the needs of each consumer group and through the transformation of quality function deployment for environment we obtain the weight of eco-design factors under the consumer needs and the weight of components under the eco-design factors for each consumer group. Finally, this study develops an evaluation model with consideration of cost and environment to obtain the best eco-design factors with the related componments. We believe that the result of this research can serve as a reference for the eco-design of notebook computer.

並列關鍵字

Consumer group ； Eco-design ； Notebook Computer ； Consumer needs

參考文獻

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