文化創意設計勞務採購之實踐過程—以2016桃園客家文化節為例—

The government procurement practices of cultural and creative design services - A case study of 2016 Hakka cultural festival in Taoyuan

張尹柔(Chang-Yin Jou)

指導教授 ： 黃文宗

中原大學/設計學院/文創設計碩士學位學程/碩士(2017年)

https://doi.org/10.6840/cycu201700353

摘要

學術界研究政府採購案例多從工程類切入，較少針對勞務類案例進行廣泛探討與整理，有鑑於此，本研究深入了解區域性文化創意設計勞務採購之實踐過程，彙整分析相關文獻以及進行專家訪談，並以2016桃園客家文化節勞務採購案、2016桃園客家桐花祭勞務採購案、2016客家流行音樂節勞務採購案等三個案例分別進行個案探討，研究結果發現，從執行面來說，承辦區域性文化創意設計勞務採購案應具備的能力有：過去相關經驗、行銷宣傳、計劃執行、實踐能力、配合度與誠信問題、活動安排規劃等；投標時應著重事前準備，對於採購公告、標案需求、活動目的之詳加閱讀、相關證明文件之完整性；標書內容應注意企劃主題清晰、活動架構具體、主視覺規劃構想創新並符合標案文化精神與內涵；活動過程應與採購單位密切溝通、協商，結合更多的資源與人力，進而帶進更多創意與火花，回歸至文化的精神與本質，將活動包裝行銷推廣之創意實體化，進而達到活動品質之提升，乃為文化創意設計勞務服務實踐過程之重要要素。

關鍵字

文化創意設計、客家節慶、政府採購、勞務採購

並列摘要

The studies on governmental procurement projects almost focus on the engineering cases only. There are fewer papers on wider exploration and compilation of the labor cases. This is why the author conducted the study. The study manages to realize profoundly the practical process of the labor procurement project of the regional cultural and creative design. The author not only collected and assayed the literature review and interviewed with experts but also conducted the case study consisting of 3 cases: the 2016 Taoyuan Hakka Cultural Festival labor procurement project, the 2016 Taoyuan Hakka Tung Blossom Festival labor procurement project and the 2016 Hakka Pop Music Festival labor procurement project. The findings are as follows. In terms of the executive aspect, the capabilities of sponsoring the labor procurement project of the regional cultural and creative design include: previous relevant experiences, marketing & propaganda, program implementation, practical competence, compatibility and integrity, event arrangement and planning, etc. In terms of bidding, preliminary preparation shall be the point; that is, the procurement announcement, requirements of the tender, objectives of the event shall be read in details and the related proofs and documents shall be kept with integrity. In terms of the contents of bidding documents, the planning theme shall be clear, the event framework shall be concrete and the main visual planning concept shall be innovative and meet the cultural spirit and contents of the tender. In terms of the event process, close communications and negotiations with the procurement units shall be done. The practical process of the labor procurement project of the regional cultural and creative design contains the crucial components as follows: combining more resources and manpower for more creativities and inspirations invested; returning to the cultural spirit and nature; materializing the creativities of the event packages, marketing and promotion for advancing the quality of the event.

並列關鍵字

culture and creative design, Hakka festivals, government procurement, labor procurement

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