應用說服式科技於個人用電行為與意圖之影響

The effects of persuasive technology on user behavior and intention in energy usage

廖炘婷(Hsin-Ting Liao)

指導教授 ： 郭財吉

中原大學/電機資訊學院/工業與系統工程研究所/碩士(2016年)

https://doi.org/10.6840/cycu201600584

摘要

全球暖化已成為最急需處理的議題之一，世界各國開始對能源佈局、發展綠能產業，朝向永續之低碳社會與發展低碳經濟。而溫室氣體的產生不只與產業的生產活動相關也和人民生活息息相關，生活習慣亦需要提倡永續發展觀念。根據英國永續發展策略報告顯示人的態度與行為的改變是一複雜的工作，態度和行為改變是由複雜的內外在因素相互作用驅使的，單一資訊並無法改變態度與行為之間的差異。近年來，許多研究一致認同透過產品互動的方式對改變使用者行為，具有巨大潛力的經濟效益，這種研究被稱為永續行為設計(Design for Sustainable Behaviour, DfSB)，目前永續行為設計之研究領域，提倡設計者可以藉由從根本心理層面思考所制定之永續行為設計策略產品，延伸更適當之設計方法，設法改變使用者不永續的行為，降低人類對環境迫害，然而，產品使用行為因為涉及使用者、產品與環境等三者之間複雜的內外在交互因素，要藉由產品設計來改變不永續行為，減少使用者永續行為的障礙，是項不容易的挑戰。
因此，本研究利用智慧裝置之技術，蒐集相關數據，透過永續行為設計策略之生態回饋與說服式科技，分別透過社群反饋個人用電資訊，個人與同儕比較之可用電資訊，以及提供獎勵，並同時以問卷調查個人永續行為意圖的影響、和人口統計變數。實證結果顯示不同永續行為設計策略，提供「個人用電資訊」、「個人與同儕比較之用電資訊」、「獎勵」對使用者行為意圖上有顯著差異，亦對使用者在實際用電行為上有顯著性的影響，其事後比較結果，提供個人與同儕比較之用電資訊對行為意圖影響最顯著，因此，本研究結論證實計畫行為理論之行為意圖對行為有預測能力。最後提出可行的建議，期望未來產品設計時，依此制定永續行為流程與策略，融合實務上的應用，減少從事永續行為的障礙。

關鍵字

永續行為設計 ； 說服式科技 ； 計畫行為理論

並列摘要

Global warming is one of the major issue that needs to solved nowadays, countries around the world begin to focus on the arrangement of energy and developing green industry, heading to low carbon society and developing low carbon economic. Global warming gas doesn’t only associate with industries but also associate with people live, therefore living habits should promote sustainable development concepts. According Sustainable Development Strategies report shows that it’s a complicated job for people to change attitude and behavior, the change of attitude and behavior were caused by both inner and external elements, it can’t be change easily with single information. Recently many researches show that through the interactive between men and products, it has big potential economic benefit on changing the user’s behavior. This kind of research is called Design for Sustainable Behavior, (DfSB), in the current DfSB research area start to promote designer can consider DfSB strategies products from psychological level, extend better ways of design, try to change the consumer’s unsustainable behavior and decrease environmental damage that people made. However it is a challenge to decrease the consumers’ sustainable barrier by product design to change unsustainable behavior because product usage behavior involve both inner and external elements on consumer, products and environment.
Therefore this research use smart device to collect interrelated data through ecology feedback in Design for Sustainable Behavior and persuasive technology, through community feedback personal usage in electronic information, compare peer and personal usage in electronic information and giving awards at the same time giving questionnaire survey to see the impact on personal behavioral intension of sustainable development and demographic variable. Result shows that different Sustainable Development Strategies, “giving personal usage in electronic information”, “compare peer and personal usage in electronic information” and “giving award” has significant deviation on behavioral intention so it has distinctiveness deviation on consumer actual usage on electronic behavior, further more on comparison giving peer and personal usage in electronic information has the most deviation. This research confirm that The theory of planned behavior has predict ability. At last give feasible suggestions, hope when designing products can follow sustainable behavior course and strategies with the mix on practical application, decrease the barrier of engage sustainable behavior.

並列關鍵字

Design for sustainable behavior ； Persuasive Technologies ； Theory of planned behavior

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