行動電話購票網站設計

A Graphic and Process Design for the Cell Phone Ticket Purchasing Website

李清洲(Ching-Chou Li)

指導教授 ： 朱嘉樺

中原大學/設計學院/商業設計學系/碩士(2007年)

https://doi.org/10.6840/cycu200700150

摘要

行動電話已經成為重要的通訊工具，透過行動電話進行電子商務是必然的趨勢。但是另一方面，手機的硬體尺寸不會大過手掌，設計者勢必會遇到"訊息越來越多，顯示空間卻沒有變大"的困境。
本研究透過行動電話購票網站探討行動電話軟、硬體及通訊條件對於視覺設計的限制。從認知心理學與傳播學文獻中找尋這兩個知識領域在傳遞訊息中對於符號特徵的敘述，進一步往上追溯到符號學，以皮爾斯(Charles Sanders Peirce)的符號學觀點做為衡量的工具來解釋手機符號形式，並以此提出改進方法。
在結論中一方面歸納出手機的設計限制，二方面提出皮爾斯符號體系對於視覺設計的貢獻，以及後續研究者對於符號、符號學與視覺設計在討論上的可能方向，最後透過手機模擬程式設計將想法成形。

關鍵字

符號學 ； 購票 ； 行動電話 ； 符號 ； 網站 ； 皮爾斯 ； 電子商務 ； 手機

並列摘要

Cell phone has become an important device of communication. Applying E-commerce through the cell phone is an inevitable trend. But the width of the cell phone has to be smaller than a palm, designers inevitably have to confront the difficult situation that display space of the cell phone dose not grow with the increase of information inside of it.
This research discusses the limitation of hardware, software and data transmission of the cell phone via the cell phone ticket purchasing website, It then examines the feature and qualities of signs described in the documents of cognitive psychology and communication studies, and traces further to Charles Sanders Peirce`s semeiotics for a better understanding of the model of signs in cell phone, thereby to propose some suggestions for the visual design of cell phone ticketing website. These suggestions are embodied through a simulating program of ticket purchasing website.
In addition, the conclusion also sums up the limitation of call phone, suggests the contribution of Peirce`s semeiotics for visual design and finally point out some directions for the future study of semeiotics and visual design.

並列關鍵字

sign ； Peirce ； cell phone ； e-commerce ； mobile phone ； website ； ticket ； semeiotics

參考文獻

•Jefferson Y. Han(2007)。Multi-Touch Interaction Research。上網日期：2007/04/05，檢自http://cs.nyu.edu/~jhan/ftirtouch/

•Peirce, Charles Sanders(1998)。The essential Peirce-Selected Philosophy Writings Volume 2 (1893~1913)(edited by the Peirce Edition Project)。Indiana University Press。(Orignal Work Relesed in 1894)

•Peirce, Charles Sanders(1955)。Philosophical Wrtings of Peirce(edited by Justus Buchler)。NewYork:Dove Publications。(Orignal Work Relesed in 1897)

•Rudolf Arnheim(1976)。Art and Visual Perception – a Psychology of the Creative Eye

•James Jakob Liszka (1996)。A General Introduction to the Semiotic of Charles Sanders Peirce 。Indiana University Press