機會來源與創業類型之研究

The Origins of Opportunity and the types of Entrepreneurial Business

蔡坤燕(Kun-Yen Tsai)

指導教授 ： 蔡文鈞

中原大學/商學院/企業管理研究所/碩士(2011年)

https://doi.org/10.6840/cycu201100624

摘要

創業的研究正逐漸興起，過去的研究認為機會是一項創業前即存在的因素，故機會與創業的關係，值得進一步探討彼此之間的關係。在過去的研究中，機會主題多集中在如何辨識、發展、與開發機會，對於機會的來源少有探討，對於機會之論述，本研究以創業機會與創新機會作為理論背景，過去大多以創業者主觀的角度來看機會，因此本研究欲以客觀的角度來探討機會的來源。本研究旨在建構一機會來源與創業類型的系統化知識。主要研究目的包括下述兩項：(一)探索機會來源；(二)探索機會來源與創業類型之相對應關係。
為達研究目的，本研究以紮根理論進行研究，針對選取的43個創新與創業精神個案，進行探討、分析及歸納。本研究獲致結論如下：
命題一：社會認知的改變會導致結果與預期的不一致的徵兆出現，此時可建立的創業類型為改變價值及特性或者是開拓相關事業。
命題二：人口統計資料的變化會導致結果與預期的不一致、產業與市場結構的變遷、競爭者忽略或程序的不一致的徵兆出現，此時可建立的創業類型為開發市場潛能、開拓相關事業、開拓新的製造或生產方式或者是增加生產力。
命題三：使用者知識的提升會導致產業與市場結構的變遷或競爭者忽略的徵兆出現，此時可建立的創業類型為降低成本。
命題四：科技的進步會導致結果與預期的不一致或競爭者忽略的徵兆出現，此時可建立的創業類型為選擇產品最適用的時空、發展不同的付費機制、開發市場潛能或者是開拓新的製造或生產方式。
命題五：政治與法規的變遷會導致產業與市場結構的變遷、競爭者忽略、程序的不一致或供給方式不經濟的徵兆出現，此時可建立的創業類型為改變價值及特性、開拓新的製造或生產方式或者是增加生產力。

關鍵字

機會來源 ； 創業類型

並列摘要

Research on entrepreneurship has been intensified in this industrialized society. Opportunity was regarded as a pre-exist factor to the entrepreneurial actions. Hence the exploration of the link between opportunity and entrepreneurship deserve further discussion. Topics on opportunity in the past mainly focused on identification, development and creation of opportunity.The origins of opportunity was seldom mentioned. This research use innovation opportunities and entrepreneurial opportunities as discussion base, and reorganize all the prospects objectively instead of focusing solely on entrepreneurs’ view points.
The purpose of this research is to establish a knowledge system between the origins of opportunity and the types of entrepreneurial business. The primary goals are explorations of (1) The origins of opportunity and (2) relationship between the origins of opportunity and the types of entrepreneurial business.
This results of analysis of the picked 43 innovation and entrepreneurship cases are concluded as follows:
1. The change of social cognition would lead to the result and the expected action inconsistent. Under this condition, the types of entrepreneurial business could change the value and characteristics or develop related businesses.
2.The change of demographics would lead to the result and the expected action inconsistent, the structure of industrial and market changed, competitors’ ignored or program inconsistent. Under this condition, the types of entrepreneurial business could develop marketing potential, develop related businesses, develop new production ways or enhance production capability.
3. Users’ knowledge enlightenment would lead to the structure of industrial and market changed or competitors’ ignored. Under this condition, the types of entrepreneurial business could reduce the cost.
4. Technology improvement would lead to the result and the expected action inconsistent, or competitors’ disregard. Under this condition, the types of entrepreneurial business could choose the proper environment for the new product, explore different types of payment ways, develop marketing potential or develop new production ways.
5. The change of politic environment would lead to the structure of industrial and market changed, competitors’ ignored, program inconsistent or supply uneconomically. Under this condition, the types of entrepreneurial business could change the value and characteristics, develop new production ways or enhance production capability.

並列關鍵字

Entrepreneurial Business ； Origins of Opportunity

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