康大教育機構識別系統設計

由於教育體制的改變，少子化的影響，雙薪家庭變多，造就了零零總總的補習班成立，一夕之間家長除了要顧及學生的課業之外，還要兼顧孩子的才藝，因為不同的才藝競賽成績及檢定證書，都有讓學生總成績加分的功效；所以家長們在這許許多多的補習班中，挑選一個適合自己孩子的教育機構，就成了家長們的重要課程了。因此，在建立正面品牌形象，增加招生人數，和同質化的教育機構競爭的創作背景之下，將「企業識別系統」的精神積極的導入機構的經營模式中，使其建立一套具有識別性，統一性的識別系統，並利用品牌接觸點，了解品牌的重要性，將體制內五大部門以化零為整的方式，並利用色彩具體聯想的模式，將每一個部門用一個色彩代替，最終模組化康大這個品牌的識別系統。　　而創作的主要方向是以視覺識別為主。基本系統包含：標誌、中英文標準字體、色彩計劃。應用系統則包含：班內引導標誌、辦公室事務用品、廣告看板、旗幟、學務用品等。並以ＳＷＯＴ分析康大教育機構的優勢與劣勢，以及架構品牌接觸點，且歸納出值得讓業界或學者學習的設計規劃，讓康大成為區域性的特色教育機構，而不是老字號的補習班。

關鍵字

識別性；品牌接觸點；企業識別系統；模組化

並列摘要

Due to the changes in the education system, the impact of low birth rate, double-income families more, creating a December total cram set up overnight outside the parents to take into account the student's academic, but also taking into account the child's talent, because different talent competition results and the certificate are to enable students to score extra points for efficacy; parents in many tutorial, pick a suitable educational institutions of their own children, became the parents have an important course . In the context of the creation of the educational institutions to create a positive brand image, increase enrollment, and the homogenization of competition, the spirit of the corporate identity system, "import agencies active management style so that it establish a set of identification recognition system, unity, and the use of brand point of contact to understand the importance of the brand, the five departments within the system of zero for the whole way, and use color-specific patterns of association, each department with a color ifor final module of the Cornell brand recognition system. The main purpose of the creation is the visual identific the ation. The basic system includes: the signs in English and Chinese standard font, color scheme. Applications include: Ban the boot flags affairs office supplies, advertising billboards, banners, Student Affairs and other supplies. And the strengths and weaknesses of the SWOT analytical Kang educational institutions, as well as the framework for brand point of contact, and summed up the worth of the industry or academics learning design and planning, Kang Dacheng for the regional characteristics of educational institutions, rather than the old tutorial.