透過您的圖書館登入
IP:18.234.165.107
  • 學位論文

觀光工廠創新經營模式之探討-以糕餅產業為例

A Study of Business Model for Tourism-Factory Innovative-An Example of Bakery Industry

指導教授 : 顧志遠

摘要


創新服務業時代來臨,已由製造業時代轉變成為服務業的經濟時代,以消費者為素求導向,傳統工廠走向製造業服務化,透過觀光工廠可以建立品牌形象至產品行銷,打破原先製造業不只是以「實體產品」來產生價值,而是以「無形服務」提供品牌之間差異化,進而創造更高的附加價值。 觀光工廠本身就是一種創新加值模式, 本研究以糕餅產業走向觀光工廠經營者的角度出發,研究探討經營者對不同創新經營模式因子,並透過觀光工廠的個案研究做深入的探討與分析,選擇四家不同創新模式糕餅產業觀光工廠,經由資料蒐集分析進行質性的研究,解析其所符合創新模式及於經營模式中各項因子的共同性及其差異性之處,最後做出研究結論及建議,以提供工廠走向觀光工廠經營者於經營上及其服務業的經營參考,使得不論是觀光工廠經營者或相關服務業的經營者皆能清楚了解經營的方向,並掌握經濟邁向,掌握消費者需求,創造更高利益。 本研究選擇四家不同創新觀光工廠-糕餅產業,以個案研究的方法探討其創新及經營模式的相同及相異之處,並獲得以下研究分析結果: 行銷創新:以領導品牌為目標,用產品的品牌與價值來吸引顧客。 商品創新:以創新研發新產品及商品設計包裝來吸引顧客。 製程創新:以強調製程標準化作業流程,重視食安導向。 組織創新:以打破傳統創新思維發展擴散式市場策略。

並列摘要


In the era of innovative services, the economy has changed into the service-dominated from the manufacturing-dominated. Traditional manufactories have oriented their business towards services based on the appeal of consumers. A tourism-oriented factory helps brand image setting and product marketing. Factories thus will rely not only on the values of tangible products, but also on the brand distinction made by intangible services, which will create more added values. Tourism-oriented factory is a model of value-added innovation. The study focused on the operators of traditional pastry industry who have turned factories into the tourism orientation, and discussed how they deal with different factors in the innovative operating models. Then case study was conducted to make the discussion and analysis deeper. Four tourism-oriented pastry factories with different innovative models were selected. By data collection and analysis, qualitative research was conducted to analyze their model adaptability and the similarity and difference of the factors in those models. Finally, conclusions and suggestions were given as an operating reference for the operators of tourism-oriented factory and service industry, helping both the factory operators and related service operators understand the operating orientation, control the economic progress, meet the demands of consumers and create more profits. The research took case study on four tourism-oriented pastry factories, and summarized the following findings after comparing the similarity and difference of their innovations and operating models. Marketing innovation: It’s suggested to set the goal of becoming leading brand and attract consumers by the brand and values of products. Product innovations: It’s suggested to attract consumers by innovative products and package designs. Process innovation: It’s suggested to emphasize on the production process standardization and the food safety. Organization innovation: It’s suggested to develop expansive marketing strategy beyond the traditional innovative thoughts.

參考文獻


唐維誠(2014)「殯葬產業創新經營模式之探討研究」,中原大學企業管理學系碩士論文。
李亞儒(2013)「建構醫療診所連鎖經營模式策略之研究」,中原大學企業管理學系碩士論文。
賴炳樹(2009)「觀光工廠個案研究-以大黑松小倆口牛軋糖博物館為例」,政治大學地政學系博士班研究生。
陳慶雄(2014)「以體驗為導向之經營模式研究-以主題式餐廳為例」,中原大學企業管理學系碩士論文。
張正錩(2005)「我國傳統製造業轉型觀光工廠之經營策瓺探索性研究」,中原大學企業管理學系。

被引用紀錄


闕靜瑜(2018)。探討機械製造業智慧工廠設計與建置 -以金豐機械工業有限公司為例〔碩士論文,中原大學〕。華藝線上圖書館。https://doi.org/10.6840%2fcycu201800052

延伸閱讀