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  • 學位論文

文化商品之感質轉化

The Transformation of Qualia in Cultural Product

指導教授 : 蔡文鈞
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摘要


摘要 眾多的商品因具備了文化內涵、特質與識冸而成為了文化商品。除了原有的文化價 值與內涵外,若將感質商品所具備五大感質核心要素魅力、美感、創意、精緻、工學適 時地融入與呈現,成為感質文化商品,必能結合更深層的情感邁向無形的價值與認同, 並且達到消費者內在的觸動與感受。此也應為文創瓹業內的業者所追求的目標。文化商 品中,基本的文化內涵與意象已為商品必備的基本要件。創作者透過文化內涵的轉化, 並以自身的創作經驗美學敏銳度於創作時將感動人心所具備的要素一併考量與融入,創 造使消費端感動的要素與吸引力而成為感質文化商品而其所呈現的組合形式為何便可 成為初創者的依據。 在本研究內,以藏香閣國際、墨稼文創以及艸禾文創三家以文化商品主軸的企業做 為此次個案研究的對象,採用質性研究的個案研究法,透過與創作者或是經營者的深度 訪談,探討在創作文化商品的歷程所蘊含的文化內涵價值、創作信念以及素材的選擇上 所顧慮的堅持與原則,進而探討在文化商品進行文化內涵轉化後可依循的方法以及轉化 後所擁有的感質核心要素組合為何〇 最後透過訪談整理分析得出研究結論,在精神文化部分,經由色彩、喻意與情感 連結的轉化,商品可呈現出具有魅力、美感、精緻等感質特色。而經由意涵、造型的轉 化,可呈現出具有精緻與工學等感質特色的文化商品。經由文字、音譯、與貼近生活的 轉化,則可呈現出具有美感、創意與工學等感質特色之文化商品。 在物質文化部分,商品經由造型、意涵的轉化,可呈現出具有工學、美感、創意等感 質特色之文化商品。而經由色彩、情感連結的轉化,則可呈現出具有創意、精緻等感質 特色之文化商品。經由功能、實用性與便冺的轉化,則可呈現出具有工學、美感、創意 等感質特色之文化商品。 社群文化部分,經由共同記憶、貼近生活的轉化,商品可呈現出具有美感感質特色。 經由設計、造型的轉化,則呈現出具有創意與精緻等感質特色之文化商品。經由色彩、 造型的轉化,則可呈現出具有美感、創意、精緻等感質特色之文化商品。 將這些原則與方法建構成達成文化商品感質化的目標,並讓有心想從事文創業的同 好們,能夠有參考的方法,從而創造更加扎實的文化生活美學。 關鍵字〆文化商品、感質要素、感質轉化

並列摘要


ABSTRACT Products become cultural products when cultural connotations, traits, and identities are contained. By blending in the five core elements of cultural qualia products which are enchantment, aesthetic, creativity, fineness, and engineering, the product can become a cultural qualia product. With more emotions, it can lead to intangible value and identification that touch the consumers‟ inner feelings. This should be the main goal in the cultural and creative industry. In cultural products, cultural connotations and imageries are the basic elements. Through cultural connotations transitions, creators blend in the core elements that touch people‟s hearts by their own creating experiences and sensitivities in aesthetic. By creating elements and attractions that touch consumers, products become cultural qualia products. The combining forms of cultural qualia products provides the accordance of the original creator. In this research, the objects are three companies with cultural products, which are Bijoux de Couture、Inkubation Design studio and Bud Grain Culturt & Art, using case study method in qualitative research. Through interviewing the creators or the operators of the business, these topics are discussed: the cultural connotations on the journey of cultural products creation, the faith in creating and the perserverance and rules in the choice of materials. The core elements and methods of qualia after cultural products‟ connotation transitions are further discussed. Finally, by analyzing the data collected from the interviews, these results had shown. In spiritual culture, qualia identities of a product like enchantment, aesthetic, and fitness can be observed through transitions in color, meaning, and emotional connections. And through transitions in words, transliteration, and life styled, cultural products with qualia identities like aesthetic, creativity, and engineering can be shown. In material culture, qualia identities like engineering, aesthetic, and fitness of cultural products can be shown through transitions in modeling and meaning. Through transitions in colors and emotional connections, qualia identities of a cultural products like creativity and fitness can be shown. Through transitions in functions, applicability, and convenience, qualia identities of cultural products like engineering, aesthetic, and creativity can be shown. In community culture, aesthetical qualia identities can be shown through transitions in mutual-memory and life styled. Through transitions in designing and modeling, qualia identities of cultural products like creativity and fitness can be shown. Through transitions in colors and modeling, qualia identities of cultural products like aesthetic, creativity, and fitness can be shown. In the end, the rules and methods that helped achieve the goals of cultural product qualifying can become a reference for those who are into cultural and creative industry, to create a more stabled living cultural aesthetic. Keywords: Cultural Product、Elements of Qualia、Transformation of Qualia

參考文獻


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