大稻埕都會療癒所：聯通漢芳的重塑與再生

Dadaocheng Metropolitan Healing Center: Reshaping and Rebirth of Liantong Concept Store

卓芸仙(Yun-Xian Cho)

指導教授 ： 倪晶瑋

中原大學/設計學院/室內設計研究所/碩士(2021年)

https://doi.org/10.6840/cycu202100754

摘要

隨著科技發展、醫療模式及消費結構改變，中藥行因守舊態度及傳統行銷方式、消費者年齡斷層等問題而逐年減少。臺灣中藥行聚集地大稻埕，曾經為南北貨及中藥行等傳統產業興盛貿易之處。近年來，因經濟中心東移而沒落，並產生地方創生策略不平衡之爭議，使該區中藥行轉型需求更為迫切。中藥文化為亞洲珍貴文化資產，具有留存價值。本設計論文以迪化街商圈閒置空間為基地，研擬中藥行品牌之轉型方案—聯通漢芳概念店。藉由文獻分析、田野調查與案例分析，探討大稻埕迪化街商圈之產業構成，與中藥行之歷史。透過品牌研究與基地分析，重塑品牌形象。之後延伸中藥文化與地緣特性，以「日常中的非日常」與「滲透」為設計概念，得出以下結論：1）「日常中的非日常」與「滲透」之空間落實；2）新與舊之間的融滲；3）以中藥文化創造體驗序列。

關鍵字

大稻埕 ； 中藥行 ； 地方創生 ； 體驗經濟 ； 新零售

並列摘要

Following the advances in technology and changes in medical models and consumption structure, the number of Chinese medicine stores are decreasing year by year due to consumer generation gap and the industry’s conservative attitudes and traditional marketing. Taiwan’s traditional Chinese medicine stores are gathered in Dadaocheng, which used to be where traditional industries (e.g., small businesses and Chinese medicine stores) flourished. With the Taipei city economy shifting eastwards in recent years, the controversy over the imbalance of regional revitalization strategies has arisen, rendering transformation of the traditional Chinese medicine industry more urgent. Traditional Chinese medicine is a precious cultural asset in Asia and is worthy of conservation. Focusing on idle spaces in Dihua Street Business District, this design study formulated a brand transformation program—Liantong traditional Chinese medicine concept store. Through literature analysis, field research, and case study, this study explored the industrial structure of Dihua street Basiness District and the history of Chinese medicine stores. Specifically, this study aimed to reshape the brand image through brand research and site analysis. By extending the cultural and geographical characteristics of traditional Chinese medicine, this study adopted “extraordinary moments of everyday life” and “infiltration” as the design concepts. Accordingly, the following conclusions were drawn: 1) The incorporation of “extraordinary moments of everyday life” and “infiltration” into space design; 2) fusion between the old and the new; and 3) Create experiential sequences with traditional Chinese medicine culture.

並列關鍵字

Dadaocheng ； Chinese Medicine Stores ； Local Renovation ； Experience Economy ； New Retail

參考文獻

英文專書

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中文專書