銀髮族安康旅遊之Spa服務需求初探

Service Demand of Senior for Spa on Wellness Tourism -An Exploration of Study

陳志宏(Chih-Hung Chen)

指導教授 ： 陳光華

共同指導教授 ： 蕭登元

國立高雄餐旅大學/餐旅學院/旅遊管理研究所/碩士(2010年)

摘要

本研究旨在探討銀髮族（senior）在安康旅遊（wellness tourism）之目標下，對Spa服務之需求與特性。再者，除銀髮族受訪者外，亦納入50~64歲（潛在銀髮族）之受訪者，比較此兩類樣本特性及對Spa服務需求之差異，用以建構後續之Spa服務體系應有的設計與管理考量。因此，本研究針對高雄市50~64歲之人口（潛在銀髮族）與65歲之人口（銀髮族）兩大族群進行深入調查。透過問卷調查實證分析，獲得本研究結果如下：一、以卡方檢定探討年齡（50~64歲之潛在銀髮族與65歲以上之銀髮族）在其社經背景及旅遊行為發現，50~64歲之潛在銀髮族教育程度較高、多屬第三類產業和花費金額較高；65歲以上之銀髮族教育程度較低、大多已退休與花費金額較低。二、應用驗證性因素分析驗證出：「身」、「放鬆」、「心」、「健康」、「社會接觸」、「環境敏感度」及「設施提供」等七項安康旅遊之Spa服務需求構面，再者；三、65歲以上之銀髮族在「心」、「健康」、「社會接觸」與「環境敏感度」因素需求程度顯著高於50~64歲之潛在銀髮族，而50~64歲之潛在銀髮族對「設施提供」因素需求程度顯著高於65歲以上之銀髮族。本研究依研究結果提出建議，以增進銀髮族安康旅遊之發展與後續之研究方向。

關鍵字

銀髮族 ； 安康旅遊 ； 水療 ； 服務需求

並列摘要

The study is exploring the Spa service demand and characteristic in wellness tourism for senior. In addition to the senior of respondents, the 50 to 64 years（pre-senior）of the respondents are also considered to compare the two types of sample characteristic and the differences of Spa service demand .As following constructs the Spa service system design and management of reference.
Therefore, this study is investigating two main groups at Kaohsiung City's population of 50 to 64 years and more than 65 years. After the statistical analysis of the samples, there are three main findings are shown as follow:
1. Used Chi-square testing to test 65 years or more of senior and 50 to 64 years of pre-senior in the demographic characteristic. The results showed that the former has a higher education level and a higher spent on travel.
2. By Confirmatory Factor Analysis, “Body”, “Relaxation”, “Mind”, “Health”, “Social contacts”, “Environmental sensitivity” and “facilities provide”, sevens wellness tourism of Spa service demand factors were extracted.
3. 65 years or more of senior in the “Mind”, “Health” and “Social contacts” of demand factors were significantly higher than the 50 to 64 years of pre-senior. However, 50 to 64 years of pre-senior in “Facilities provide” of demand factor that was significantly higher than 65 years or more of Senior.
This study also provided suggestions of the development of senior on wellness tourism and give directions for follow-up researchers.

並列關鍵字

Senior ； Wellness tourism ； Spa ； Service demand

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